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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Buzzstream

This happened to be the case for Truliant. As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Strategy #5 Thought Leadership. The Strategy. Checking Page: +3 increase. Mortgage Page: +5 increase.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Create a leadership positioning. Generate case study content.

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How to Make your Messaging Stick

Onclusive

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

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How To Create a Successful Thought Leadership Strategy

Shift Communications

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

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Domain Authority, Trust, and Thought Leadership

The Proactive Report

Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. How can you include this information in your PR plans? Always be open to the concerns of your community.