Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Wadds Inc.

JUNE 5, 2023

A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s pedigree in crisis communications is unrivalled, having been the Head of Corporate Communications for Greater Manchester Police.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You can share relevant company information with them like product launches, events in their communities, and important updates. You don’t have to convince a journalist to write your story. Crisis Communications. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. What role does social media play in crisis communication?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 96

Ethics Crisis Transportation Airlines 96

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Offleash

JULY 19, 2023

Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. We are not using generative AI at our agency for writing original content like press releases, bylines, or blogs, for example. Myth: AI can handle the thorniest crisis communications.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. With the brand message posted, the storm is already starting to calm, but G.W. Which brings us to our friend, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. In other words, it’s telling your brand’s story after a prospect clicks on your website link. Without great content, you lessen your chance of generating leads and conversions.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Cision

JANUARY 21, 2016

They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Brand: Finally, I looked at the topic context inside out. Basics for having a plan in place ahead of a crisis?

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PR Matters

OCTOBER 16, 2015

Our other responsibilities are varied and include advising management, marketing, HR, internal comms and branding, investor and community relations. writing speeches for internal and external groups. crisis communications. Besides which, PR is typically responsible for: managing social media and its content.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Prakkypedia

JULY 8, 2014

As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. Is there a crisis communications plan? What happens during a crisis? Who do you communicate with and how?

Corporate 107

Corporate Communications Guidelines Policies 107

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 94

Pitching Print Measurement Report 94

Communications Conversations

APRIL 3, 2020

But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). WHY #3 – these profiles are more personal and “human” vs. email and other channels that come across as messages obviously penned by communicators.

Tools 78

Tools Airlines LinkedIn Crisis 78

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Oppe begins with branding and helps students craft their personal narrative. Students write about a current event and critique the assessment.

Communications 116

Communications Case Study Training Reputation 116

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Solo PR Pro

FEBRUARY 1, 2022

Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him. I do a lot of crisis communications, and content production.

Meeting 131

Meeting Radio Sports Telecommunications 131

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. The best brands never stop striving to improve – and neither do we. It’s a big part of what I do now.

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 76

Technology Training Data Consumer 76

Deirdre Breakenridge

SEPTEMBER 6, 2016

These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. I can see this being used not only in the classroom, but for internships as well to help frame certain projects that may be relevant to help a brand, organization, or even a sports team.

Social Media 150

Social Media Exercises Media Resources 150

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. When you write a press release, it gives necessary information and allows you to control the narrative.

Crisis Management 89

Crisis Management Crisis Local System 89