Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

PR Fuel

MAY 31, 2022

Almost 70-percent of businesses recently surveyed experienced a crisis in the past five years. Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. Gives Necessary Information. Shows Initiative.

Crisis Management 96

Crisis Management Crisis Local System 96

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. They turned to their crisis communication plan and Cision Global Insights At the recent “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C. Here, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. What role does social media play in crisis communication?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Solo PR Pro

DECEMBER 15, 2020

I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. While many of us implore our clients to prepare in advance for crisis scenarios, how many of us do the same for our own businesses? There are many ways one can, and should , crisis proof your solo business.

Crisis 66

Crisis Insurance Insurance Banking 66

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

PR Fuel

SEPTEMBER 16, 2020

You write and publish whatever content you want on Facebook, Instagram, and Twitter. You can share relevant company information with them like product launches, events in their communities, and important updates. You don’t have to convince a journalist to write your story. Crisis Communications. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Offleash

JULY 19, 2023

Everyone has tools like ChatGPT at their disposal now, so the real test is writing something better and more beautiful than what it spits out. We are not using generative AI at our agency for writing original content like press releases, bylines, or blogs, for example. Myth: AI can handle the thorniest crisis communications.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Communications Conversations

APRIL 3, 2020

The last three weeks have been the longest crisis comms drill of our entire lives. Comms teams have been on full-tilt since early March communicating with employees and stakeholders seemingly non-stop. you’re extremely complicated web or intranet)–especially important during a crisis. It’s absolutely nutso.

Tools 78

Tools Airlines LinkedIn Crisis 78

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. In other words, it’s telling your brand’s story after a prospect clicks on your website link. Without great content, you lessen your chance of generating leads and conversions.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Oppe begins with branding and helps students craft their personal narrative. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Prakkypedia

JULY 8, 2014

As a Corporate Communications Manager, you could find yourself writing media releases, speeches, website content, newsletter content and more. And get your approvals in writing. Is there a crisis communications plan? What happens during a crisis? Are there existing brand and style guidelines?

Corporate 107

Corporate Communications Guidelines Policies 107

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. I’ve always been a news junkie and loved to write since I was a little kid. My mission is to help continue elevating the Natixis brand, building on a lot of great work that’s already been done.

Newspapers 120

Newspapers Financial Crisis System 120

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This is especially helpful in times of crisis or turmoil.

Pitching 95

Pitching Print Measurement Report 95

PR Matters

OCTOBER 16, 2015

Our other responsibilities are varied and include advising management, marketing, HR, internal comms and branding, investor and community relations. writing speeches for internal and external groups. crisis communications. Besides which, PR is typically responsible for: managing social media and its content.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts.

Meeting 97

Meeting Handbook Newspapers Government 97

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Last but certainly not least, crisis communications is another benefit of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Cision

JUNE 15, 2017

With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics. What are brands doing differently today? How has the PR industry changed over the years? What has stayed the same? What do you think needs to continue changing?

Automotive 245

Automotive Resources Strategy Consumer 245

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts.

Technology 76

Technology Training Data Consumer 76

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60