Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. What role does social media play in crisis communication?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

PR Matters

OCTOBER 16, 2015

Our other responsibilities are varied and include advising management, marketing, HR, internal comms and branding, investor and community relations. writing speeches for internal and external groups. crisis communications. commissioning and sharing of research and studies.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Instead, the journalist writes a warts-and-all article about the band – which the lead singer promptly disputes, making the reporter look bad. A brand’s best PR move is to back up its claims with actions.

Tools 170

Tools Government Crisis Public Affairs 170

Communications Conversations

APRIL 3, 2020

But one channel has given a handful of companies a huge leg up on others in the crisis communications game: personal CEO social media profiles (mostly, on LinkedIn). WHY #3 – these profiles are more personal and “human” vs. email and other channels that come across as messages obviously penned by communicators.

Tools 78

Tools Airlines LinkedIn Crisis 78

Prakkypedia

JULY 8, 2014

If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Don’t forget internal audiences – staff, volunteers and so on). And get your approvals in writing. Is there a crisis communications plan?

Corporate 107

Corporate Communications Guidelines Policies 107

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. How you handle a business crisis reveals your character and skill at handling a catastrophe. When you write a press release, it gives necessary information and allows you to control the narrative.

Crisis Management 96

Crisis Management Crisis Local System 96

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” billion ,” according to a new report from Burton-Taylor International Consulting. Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Study 111

Study Journalism Interviews Conference 111

PR in High Definition

JANUARY 17, 2017

A backlash of coverage and social posts which attacked the brand. Freakonomics aired an episode ‘Failure is your friend’ that covered the concept of “go fever”, the phenomena of how when a boss gets “go fever” it can be tough to focus on potential failures thanks to internal politics, momentum, and personal egos. So, what went wrong?

Crisis 48

Crisis Crisis Communications Internal International 48

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. What do PR pros expect from getting media? The problem?

Media 60

Media Software Crisis Analytics 60

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Do you need messaging and branding help? Crisis communications? The PR industry is vast with experts that come in all sizes and shapes. Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. That is, the International House of Pancakes, or IHOP. Sometimes they work (ex.

Social Media 42

Social Media Case Study Media Creativity 42

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. On our call, Cision suggested a potential use case in crisis communications – target readers of negative coverage with a statement.

Publicity 90

Publicity Media Advertising Advertising 90

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. These cognitive interpretations are embodied in such concepts as image, reputation, brand, and impressions.

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. A crisis comm plan at the ready. Hone your writing skills. Guest Post by Jen Zingsheim Phillips.

Measurement 40

Measurement Financial Internal International 40

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Selling is only one outcome of working with influencers.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

MARCH 29, 2021

For Meghan and Harry, the primary goal of the interview was apparently to position themselves in opposition to other members of the British royal family (sometimes called by their nickname, “The Firm”), to explain why they left it and to build their own brand. Use metaphors to paint pictures. Photo credit: getty images/handout ].

Media Training 182

Media Training Training Interviews Media 182

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

PR Matters

APRIL 21, 2016

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ].

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. A pilot might only need a single indicator light to tell him or her that they are in a dangerous situation; apparently brands need millions of them.

Airlines 137

Airlines How To Engineering Radio 137

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. Brands in Politics ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stuart Bruce

FEBRUARY 11, 2016

For some brands and companies ‘novelty’ can be a legitimate reason for experimenting with VR as it can get attention beyond the limited number of people who actually use it. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 3, 2017

The $776 million loss in market capitalization from a stock falling 2% will get most airline CEOs out of bed and into the boardrooms, discussing how to prevent this crisis from happening to them. A pilot might only need a single indicator light to tell him or her that they are in a dangerous situation; apparently brands need millions of them.

Airlines 65

Airlines How To Engineering Data 65