Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Be Creative. Image Credit: Pixabay. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. Start your own business and pitch for work. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. Facebook’s Response: Facebook has been outspoken about their belief that this decision would hurt small businesses.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? These measurements will be discovered while doing the goals and objectives research.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Branding Strategy Insider.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. It’s really very important to define the goals to achieve measurable success on Instagram. Conclusion.

Instagram 67

Instagram SEO Exercises Social Media 67

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video.

Video 153

Video B2B Film Marketing 153

Cision

MAY 21, 2015

You may know me from my other podcast, Smart Passive Income, which is consistently ranked as a #1 business podcast. AskPat is a brand new, DAILY podcast. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 62

Publicity Small Business Advertising Advertising 62

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. With consistent growth, even small numbers can become substantial over time. Despite challenges and competition, these loyal customers can help your business grow and thrive.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Victorious PR

FEBRUARY 22, 2023

Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand.

Publicity 52

Publicity Video Pitching Google 52

Prohibition

NOVEMBER 6, 2021

The only difference is that you are targeting people who have already heard of your brand. Paid and organic social strategies work best in unison to engage and nurture your fans while also broadening your brand’s reach. Buzz will be generated by a creative, organic campaign on its own. So, how do you make this happen?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Even if limited to society's wealthiest people, then the audience would have been relatively small: Ancient Egypt had a 5% literacy rate (4). So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. This type of video content offers practical value to viewers, helping them solve problems or understand complex topics, which in turn fosters loyalty and appreciation for your brand.

Leadership 98

Leadership Video B2C Interviews 98

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. Element #2: Creativity. ” Creativity in the Social PR Context. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40