Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes.

eBook 120

eBook Print Conference Measurement 120

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? How can we tap those outlets that may seem to be a “stretch” for the product, or brand?

How To 80

How To Print Agency Social Media 80

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult. What’s your failsafe?

Strategy 78

Strategy Media Storytelling Pinterest 78

Burrelles Fresh Ideas

AUGUST 8, 2023

Armed with AI-powered tools, you can develop compelling content strategies that align with customer expectations, enhance user experience, and foster brand loyalty. However, AI-generated content is still far from replacing human creativity and expertise.

Communications 52

Communications Marketing Analytics Resources 52

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but We asked him about the development of TV and online video consumption, the change in brand involvement in TV, and how audience engagement is leading the change.

Film 120

Film Instagram Sports Analytics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Both client and agency will agree on key performance indicators (KPIs) and measurement tools. or even printing out a hard copy – the difference in format can be valuable to helping you edit. But there’s also a human side to relationship management. But it all comes down to one thing — attention to detail.

Agency 136

Agency Print Course Travel 136

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 5) Cision Impact pricing and customers.

Publicity 90

Publicity Media Advertising Advertising 90

OnePitch

SEPTEMBER 8, 2022

It feels so obvious, but the typical Ws – Who, What, Where, When, Why – but as we work with a lot of consumer brands, we’ve expanded that to include price point, link to download assets (never attach), and a nod to affiliate network integration, if applicable. What’s your best tip for measuring PR?

Pitching 98

Pitching Consumer How To Education 98

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 30) “Marketing and branding strategy.”. 30) “Marketing and branding strategy.”.

Employee 150

Employee Print Writing Survey 150

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. And this will not be because advertising agencies are bad, or colleagues there are not creative. Now everything is PR, communications, and management. Just us, not them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign. Measure and benchmark the results of your campaign based on your goal. Test and learn.

Media 103

Media How To Advertising Advertising 103

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. to spark interest with audiences and build brand loyalty. Does PR still have a place in marketing?

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Waxing UnLyrical

MAY 15, 2018

When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. Thirty-eight percent stated that PR measurement is becoming more difficult, 20% stated it is becoming easier while 37% stated it was about the same. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. to spark interest with audiences and build brand loyalty. Does PR still have a place in marketing?

Media Relations 48

Media Relations Media Social Media Content Marketing 48

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. The effect of brands helping during the Covid-19 pandemic. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. But creative thinking is the fuel. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed. Back to Hunter S.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

DECEMBER 20, 2011

Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. By providing our stakeholder a high-quality customized Christmas experience that cannot be bought in stores – or provided anywhere else – we hope to reinvigorate the brand. Goals and Objectives.

Communications 66

Communications Analysis Print Meeting 66

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. They wanted print coverage and would regularly frame and display significant coverage.

Brand 109

Brand Branding Reputation Corporate 109

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. What metrics do they use to measure those goals? How you measure it is a bit trickier. Before joining Contently last year, I ran my own consulting business for five years.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . The vision for the lab was to create an embedded unit inside the agency that propelled our ability to make the creative more talkable and culturally relevant.

Agency 78

Agency Creativity Instagram Trends 78