PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. These stories demonstrate how a global brand is having an impact locally, which is especially important in European markets. Want to learn more about strategic communications in Europe?

Local 62

Local Leadership Viral Creativity 62

Stephen Waddington

SEPTEMBER 10, 2020

According to LinkedIn data published this week, communications and media professionals are among the least confident among the UK workforce. Brand and corporate agencies that have a track record in purpose-led are taking an assertive leadership position. What’s your take on the industry and what are other agencies doing?

Agency 122

Agency Creativity Marketing Government 122

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. Other times she talks about leadership. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

wiredPRworks

MAY 23, 2022

When did you join LinkedIn? 17 years ago today I logged in for the first time and began networking and posting, up to four times a day – all in quest to become a recognized thought leader on LinkedIn. Two years later, I would win second place in a contest for top LinkedIn tips. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Extends the reach of thought leadership content . Paid social connects brands with audiences that would not have discovered its content .

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? That means there’s greater potential for B2B brands to reach an engaged audience of business users. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership.

B2B 405

B2B Social Media Media Instagram 405

Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. If you are in a leadership position, this is your job to handle and get whatever pre- or post-approval you need.

B2B 102

B2B Twitter Brand Branding 102

Prohibition

JULY 7, 2023

This is absolutely one to watch for brands and businesses who don’t want to fall behind the curve. This feature will allow brands and businesses to maximise the reach of their posts by tapping into additional audiences. LinkedIn also implemented an updated algorithm for 2023. Could paywall updates be Twitter’s final downfall?

Instagram 62

Instagram Social Media Media LinkedIn 62

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

PRSay

JUNE 16, 2023

As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands. This capability not only helps to improve engagement but also helps to build stronger relationships between brands and their audiences. Connect with him on LinkedIn. Illustration credit: mast3r ]

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. It takes time to build a brand, a voice, etc. However, the list seems flawed on many levels.

Social Media 174

Social Media Media Analytics Data 174

Remote PR Jobs

SEPTEMBER 25, 2023

As communication professionals, we are now tasked with a paradoxical feat: creating brands that are “human” and relatable to our customers, while at the same time, employing the latest technological advancements into our strategies and services. With transformation comes disruption, and it is happening at a rapid pace.

Communications 100

Communications Publicity Employee Reputation 100

Stephen Waddington

JANUARY 13, 2020

You’ll also find templates for your next brand meeting, creative brief and LinkedIn post. Wallman takes aim at all things digital, dodgy metrics, industry awards, thought leadership, purpose washing, obsession with age, and more. He’s a medical doctor turned creative director and copywriter.

Industry 123

Industry Marketing Case Study Creativity 123

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Twitter and LinkedIn will come up again later in this post. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

wiredPRworks

MARCH 23, 2022

Jennifer Navarrete on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on LinkedIn. epodcaster. Brewing.Media. epodcaster on Twitter. Jennifer Navarrete on Facebook. Podcast Index.

Web 119

Web Transportation Social Media Community 119

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. Barbara Rozgonyi on LinkedIn.

Social Media 52

Social Media Corporate Communications Media 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 108

Video Marketing SEO Social Media 108

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. Learn more about the programming here.

Local 109

Local Crisis Management Internal International 109

The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. From a communication perspective, a place where teams can meet to share ideas, brainstorm and work creatively makes perfect sense.

B2C 73

B2C B2B Agency Trends 73

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Connect with Chris McGuire on LinkedIn. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. of Japan’s population uses LinkedIn.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. This also brings indirect costs.

Brand 105

Brand Branding Reputation Corporate 105

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. What about a flood of LinkedIn comments? The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. But how valuable is it?

Publicity 255

Publicity Storytelling Automotive Software 255

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Brand: based on personality, driven by reputation.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. How they met.

Television 52

Television YouTube Pinterest Radio 52

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on LinkedIn. Connect with David Meerman Scott. Facebook [link]. Twitter [link].

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. So any time you have brand integration involved, that means your disclosures have to be that much more clear. Be creative with your content (including video).

Leadership 40

Leadership Report Media Video 40

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. EDUMax and Adobe MAX have become my favorite branded conference experience. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure.

Creativity 40

Creativity Social Media Education Conference 40

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. Connect with Liz | LinkedIn | Twitter. Public relations is the bridge between stakeholders and organisations and it can make or break a brand.

Mobile 142

Mobile Meeting Course LinkedIn 142

Cision

DECEMBER 15, 2015

From building a strong online presence with a content-rich website and active social media to interacting face-to-face at speaking engagements and workshops, creating multiple touch points for an audience is essential to having the right people not only discover them but continue to interact with their brand and business over time.

Leadership 120

Leadership Training LinkedIn Resources 120

wiredPRworks

APRIL 6, 2022

Connect with Ted on LinkedIn. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara Rozgonyi on LinkedIn. How did they meet? Full Disclosure: Ted is married to Lori Rozgonyi, Barbara’s sister. Let’s Connect!

How To 52

How To Engineering System Insurance 52

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instead, use hashtags that are already popular and align with your brand. Image: Twenty20 via Pexels, Creative Commons CC0.

Content Marketing 49

Content Marketing Marketing Brand Branding 49