Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. Another 46% will spend the same about of time and just 12% will spend less time on Twitter. Humanize it.

B2B 103

B2B Twitter Brand Branding 103

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. There are many more creative approaches to achieving a positive image.

Video 110

Video Marketing SEO Social Media 110

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Start with the press release.

Agency 166

Agency Creativity Brand Branding 166

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. In particular, decision-makers should look for partners that are steeped in industry and brand language. Creativity and imagination. Personal dynamism and salesmanship.

Agency 224

Agency Creativity Resources Measurement 224

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 130

Film Marketing Sports Hotels 130

PRSay

JUNE 7, 2023

That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Reporters are experimenting with AI, whether as a “curiosity,” or to learn about misinformation and fake AI content. Each panelist offered perspective on the intersection of AI and journalism.

Journalism 158

Journalism Public Affairs Ethics Technology 158

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. And it shouldn’t always be about your brand.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. At a point in time, we started worrying about integration and how we integrate what we do for our clients. Clarissa Horowitz, VP, Marketing, BitGo.

Banking 199

Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. Yet some companies fall into the trap of just talking about themselves. Unrealistic expectations. No differentiation. A client-agency mismatch.

Agency 205

Agency Pitching Internal International 205

PRSay

FEBRUARY 28, 2024

Many of us can give examples of brands that have made mistakes in large cultural and heritage moments. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Bennett and Browne served as co-moderators during PRSA’s Diverse Dialogues livestream on Feb. There is no ‘you.’

How To 103

How To Nonprofit Resources Groups 103

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 7) Press releases, oh, press releases.

Survey 103

Survey Report Media B2B 103

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. Some brands spoke out in response to crises, while others may have created crises by speaking out. ” In that case, the meat ban was probably smart branding. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. In addition, franchise PR experts can help develop content to attract leads through creative press releases and secure press placements in notable outlets, blogs, podcasts, landing pages, and more.

Agency 52

Agency Local Newspapers Interviews 52

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 What’s different about that? which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Remember, any time you’re on the record talking about a competitor is a win for them. Often a brand has an interesting story that just isn’t quite ready for “prime time.” Communicate early and often.

Local 159

Local Pitching Interviews B2B 159

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

What’s notable about the film, for anyone who writes for a living, is its masterful use of language. The script runs the gamut of creative and powerful wordplay, including scholarly quotes from the poet Marguerite de Navarre and lots of German and French bons mots. We like a lot about this first feature film from Jordan Peele.

Film 136

Film Local Leadership Radio 136

Cision

APRIL 8, 2015

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. This is a great strategy to appeal to journalists who you want to write about your news.

Writing 120

Writing Retail Content Marketing Groups 120

Cision

JULY 8, 2015

What about brands? A: The first – surprisingly common – mistake that individuals and brands make is never even trying to stand out. If you have an idea, you can blog about it and post it on your LinkedIn profile immediately. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Launched in January 2016, the brand had one fundamental problem — low awareness. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

PRSay

AUGUST 31, 2021

Those who complain the loudest about a brand may not represent its overall audience. When we’re criticized on social media or by the press, we might be tempted to fire back with our side of the story or to capitulate to critics. At one point during his second term, he received the highest approval of any governor in the nation.

Crisis 167

Crisis Crisis Communications Nonprofit Social Media 167

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. Today, its core remains with celebrities as the faces of major brands. It has even since evolved into more strategic, digitalized methods.

Technology 73

Technology Print YouTube Financial 73

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative.

Travel 120

Travel Agriculture Tourism Internal 120

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. No two days are the same at the busy airport press office according to Danielle. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Doctor Spin

MAY 30, 2023

Barnum who should be credited, it’s interesting to learn a bit more about the controversial legend—and better understand why the saying persists to this day. Barnum pioneered the art of press agentry, employing sensationalism and publicity stunts to generate interest and draw crowds to his shows. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

OCTOBER 14, 2016

Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic.

Real Estate 60

Real Estate Leadership Conference Construction 60

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. It’s time to get active.

Skype 150

Skype Industry Storytelling Interviews 150

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Have you heard about it?

Strategy 67

Strategy How To B2C Content Marketing 67