Stephen Waddington

JULY 21, 2020

As we emerge from the crisis here is where I have spotted opportunities for growth. Disrupted categories Other sectors have been devastated by the crisis and need a complete rethink. Culture, entertainment, and sport need a hard reset. Watch for innovation and move fast to help brands capitalise.

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Crisis Agency Enterprise Local 78

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. Josh Culling, senior vice president at Dezenhall Resources, Ltd.,

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? My mission is to help continue elevating the Natixis brand, building on a lot of great work that’s already been done. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. What drew you to the PR industry?

Newspapers 120

Newspapers Financial Crisis System 120

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

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Media Radio Television Sports 113

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro.

Crisis 48

Crisis Airlines Reputation Corporate 48

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis.

Sports 80

Sports Hotels Reputation Construction 80

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish.

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Product Launch Survey Banking Pharmaceuticals 95

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Maintain Brand Consistency in Your Speeches. Indeed, while some members of the C-suite are fantastic public speakers, others are far less comfortable.

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Publicity How To Sports Conference 112

Critical Mention

APRIL 2, 2020

(This is a great way for brands to identify where their audience is based and can help influence future earned and paid campaigns, show ideas and much more. Now more than ever, TV, radio, social media and online news publications play a great role in delivering news and earned media that can positively and negatively affect brands.

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Trends Media Radio Analytics 90

Communications Conversations

AUGUST 21, 2018

When you have over 1,000 stores around the country, not-so-great things are bound to pop up, so I’ve gotten quite a bit of experience in crisis communications including how to work with local law enforcement, preparing statements. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Mindful Marketing

APRIL 10, 2021

Conceivably, the suit’s maker also would like its aftermarket products purchased for higher prices because such resale value reflects favorably on the brand, not unlike the way higher vehicle resale prices benefit automobile manufacturers’ brands. of trading volume on the New York Stock Exchange (NYSE).

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Financial Banking Retail Sports 65

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g., automatic logins, personalization/account information).

Marketing 74

Marketing Pharmaceuticals Policies System 74

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Study Positive Brand Interactions: The truth of the matter is that your business is not the first to receive bad publicity and it certainly won’t be the last. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Social Media Advances Promotion Tactics.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. Avoid the hassle by subscribing to an all-in-one media service where you can get access to a contact database and be able to monitor your brand via TV and radio, online news and social media. Option to Build & Export Media Contact Lists.

Media 104

Media Radio Local Tools 104

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

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Education Training Course Social Media 150

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. They might be looking for ways to back up next year’s budget proposal, or to prove how indispensable they are within the company. Communication and marketing are not just support functions.

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Measurement Communications Crisis Communications Crisis 59

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

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Radio Media Newspapers Sports 104

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

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Analysis Comparison Reputation Radio 105

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Until next time!

Radio 92

Radio Television Social Media Sports 92

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Think about how you can make the most of a PR win.

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Conference Consumer Social Media Google 59

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. A successful response to that situation can make or break a brand.

Company 87

Company Airlines Print Government 87

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Use this opportunity to promote your services to prospects and highlight additional services to your dedicated clients.

Publicity 74

Publicity Employee Analysis Radio 74

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. The Parliamentary Digital, Culture, Media and Sport (DCMS) Committee made urgent recommendations in its report Disinformation and ‘Fake News’ published in February 2019.

Government 103

Government Education Print Ethics 103

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. I explained that the NFL has other, more important constituencies to placate during this unfolding crisis. The League ultimately suspended the Ravens star who, in turn, filed an appeal via the Players Union.

Corporate 31

Corporate Hotels Sports Policies 31

Flatiron Communications

SEPTEMBER 17, 2014

Last week we jumped into the middle of the Ray Rice domestic violence controversy, and its implications for brand NFL. I explained that the NFL has other, more important constituencies to placate during this unfolding crisis. The League ultimately suspended the Ravens star who, in turn, filed an appeal via the Players Union.

Corporate 28

Corporate Hotels Sports Policies 28

MaccaPR

JUNE 8, 2017

A person who isn’t trying to sell their product or brand, although I’ll be happy to plug your new book or website. Sports and business law attorney Steve Silton, who I’ve interviewed about Prince’s estate and legal issues, among many other topics. You’re a “Presence Engineer” for corporate leaders.

Radio 89

Radio Instagram Pitching Interviews 89

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. The brand is what people talk about regarding you when you are not in the room. We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

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Agency Internal International Meeting 59

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

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Agency Technology Meeting Software 64

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

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Nonprofit Crisis Viral Groups 227

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs.

Social Media 45

Social Media Media Storytelling Local 45