United we Brand? Top Reads on Corporate Activism
Flack's Revenge
AUGUST 6, 2019
Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion.
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