Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Onclusive

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Yeah! […].

Journalism 150

Journalism Brand Branding Energy 150

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

SEPTEMBER 12, 2023

In content, personalization also means providing relevancy that speaks to the needs of their company. This is why audience identification is so important to marketing. 50% said, “customers now expect and are more likely to engage with brands that produce high-quality and engaging content.”

B2B 160

B2B Leadership Marketing Software 160

The Proactive Report

JANUARY 4, 2015

It’s what your customers and stakeholders see as your brand. First thing to do is look at logo designs or images under a keyword associated with your brand. It will most certainly be worth the added time and energy you give to it. Content Marketing Visual Content design Mike Falkow logo visual content'

Brand 100

Brand Branding Energy Content Marketing 100

5W PR

MAY 17, 2022

When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Konnect Agency

APRIL 1, 2021

As a brand strategy agency , it’s our responsibility to build a brand to all that it can be in the eyes of the media. Strategic counsel on the scope of work could include product placements, media relations, digital marketing and so much more. When the brand belongs to a celebrity, however, there is more work to be done.

Brand 59

Brand Branding How To Consumer 59

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. He needs help solving the brand challenge – er crime. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing?

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Cision

AUGUST 2, 2017

Actually, it’s not really “new,” but I’m excited to say that brands are finally starting to get it right: Influencer relationships. But now, brands are beginning to see that influence marketing isn’t necessarily free marketing. Good brands have fans who adore their products and talk about them for free online.

Energy 238

Energy Writing Instagram Brand 238

Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

PR 20/20

DECEMBER 6, 2016

Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time. The content will be used to attract users who are interested in other solutions on the market, then prove how this brand’s next-generation solution is actually superior.

Content Marketing 40

Content Marketing Marketing System Technology 40

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. What your brand cares about.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. Still, teams are under pressure to produce new long and short form content at rapid fire to support PR, branding, lead generation, thought leadership, sales support and market domination.

Strategy 84

Strategy Case Study Energy Banking 84

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Find out what content already exists for whatever vertical you’re aiming for. It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

Cision

NOVEMBER 30, 2016

Whether you conducted a mid-year check-in or not, you absolutely need one for the end of the year with regards to how your marketing efforts performed the past 12 months. But you owe it to your brand to try at least a handful every quarter. Maybe you hire a content marketing firm or freelancer to handle that part of your marketing.

Marketing 120

Marketing Energy Tools Content Marketing 120

PRSay

JANUARY 24, 2022

The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. While I can’t disclose the specific brands, agencies, nonprofits and educational institutions that we judged, I can say that passion and energy went into campaigns supporting timely causes.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1.

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

MARCH 4, 2016

His last name, lack of energy in some debates and the appeal of other candidates also could have contributed to his poor finishes. And brands should take notice. But it ’ s more than reasonable to think that $116 million doesn ’ t buy you what it once did with conventional media.

Radio 120

Radio Advertising Advertising Energy 120

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Cision

JULY 24, 2017

The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. To stand out, trying including a headshot that shows off your brand or gives insight into the speaker’s personality. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable.

Trade Shows 209

Trade Shows How To Conference Examples 209

Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. Measuring content output is easy.

Marketing 61

Marketing Content Marketing Energy Measurement 61

PR Fuel

MARCH 2, 2021

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. Outsourcing press releases to a marketing agency can benefit your entire brand.

Writing 52

Writing Agency Energy Meeting 52

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 59

Conference Marketing Analytics Case Study 59

5W PR

NOVEMBER 2, 2016

In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. For instance, partner PR with content marketing.

Publicity 87

Publicity Case Study Infographics Energy 87

ReimaginePR

MAY 9, 2016

By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. Bonus: We’ll show you some great examples of brands who remain authentic in this free resource. In the end, the brands that remain authentic and true to their voice are the ones that do the best.

Writing 120

Writing Storytelling Brand Branding 120

Barokas

FEBRUARY 5, 2019

Gone are the days when marketers could push content to the back-burner, focusing on it only when they had a little extra time. To remain competitive today, marketers must oversee and create content that compels readers while mapping back to strategy, messaging and brand voice. We know what they are.

How To 60

How To Marketing Resources Journalism 60

Rock the Status Quo

NOVEMBER 25, 2015

Bloggers get pitched for a variety of reasons, but three seem to be most common: guest posts for a client or employer to fit a PR or content marketing tactic, backlinks for SEO purposes and personal branding. Understanding why you’re being pitched can help you decide if any kind of response is worthwhile.

Pitching 100

Pitching Guidelines Community Blogging 100

PR 20/20

JUNE 18, 2019

In advance of the Marketing Artificial Intelligence Conference (MAICON) , I interviewed a number of experts (i.e. They offered a sneak peak into what to expect from their topics (spanning disciplines like content marketing, email, sales, strategy, social and more), plus a bit of insight into their own trials with AI.

Marketing 53

Marketing Conference Technology Interviews 53

Prohibition

DECEMBER 3, 2019

In October 2019, we launched the world’s first poo powered pub, the first-ever public space to be powered by anaerobic digestion, a microbiological process that breaks down sewage waste and creates biogas which can be converted into energy. We took over a pop-up venue and re-branded it as ‘The Number Two Tavern’.

Local 62

Local Creativity Video Energy 62

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Marketing is a never-ending and a tough role indeed. RELEASE your creative energy.

Energy 48

Energy Course Creativity Web 48

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. A strategic approach to solving problems, identifying use cases and integrating AI is essential.

Conference 40

Conference Marketing Analytics Case Study 40