What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there!

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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What happens when we look at content marketing through a PR lens

PR Warrior

For example: INCREASED brand recognition and top-of-mind awareness. The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations

5 cringeworthy content marketing tactics

PR Daily

Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. However, there’s a way to show off your brand without being overly promotional and irritating your audience. Avoid using language in your content that encourages your readers to buy something from you right then and there.

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. Content marketing, when done right, helps in many other areas of your business. How Content Marketing Supports B2B PR and Thought Leadership. B2B Content Marketing

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How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand. How to Stand Out with Content Marketing During a Pandemic.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Yet, with heightened focus (and more dollars spent) on content marketing these days, many pros are doubling down and ensuring that they have a masterful grasp on what is needed to create and sustain successful content marketing programs.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Delusional brands, on the other hand, are rarely rewarded for diverting assets with no plan beyond blind faith. Sadly, as content marketers we don’t have ghostly voices telling us what to do.

Content marketing for professional services firms & advice-based businesses

PR Warrior

It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. It doesn’t matter, because content can work across all of those different sizes. Content can do just that.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. Brands Case Study Content marketing Social media Brian Goulet The Goulet Pen Company

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy.

The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

This summer, I conducted empathy interviews a bunch of our clients and prospects to understand their content marketing challenges. SEO remains a huge part of content marketing, as it should be. High-ranking content creates long-term value for your brand.

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Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. You also need to know what content you have now, what’s working and what’s not.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

How content marketing bolsters your public speaking

PR Daily

The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. If you aren’t prepping and actively creating content to engage potential conference attendees leading up to the event, then you’re missing an opportunity. These gifts are great because they serve as a lasting reminder about you, your brand, and your session. Content Marketing

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. If you’re embarking on a content marketing strategy and expecting to see a ton of leads flood your site after you publish your very first blog post, then your expectations are way out of whack. Content marketing is a long-term strategy. Content Marketing

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. These are fantastic outlets with great brands that people trust.

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Brand journalism Content marketing Influencer relations Owned media Bupa Matt Allison The Blue RoomBupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets.

Keynote presentation: How to build trust and reputation through content marketing

PR Warrior

Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. The post Keynote presentation: How to build trust and reputation through content marketing appeared first on PR Warrior | Trevor Young. Content marketing

Why Now Is the Time for Content Marketing

PRSay

The world is different, and so is your brand’s message. Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. It’s the predominant driver in modern marketing. Revisit your content strategy.

11 Content Marketing Mistakes to Avoid

Cision

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. Historically, we’re not very good at them, so it’s about time we honored the researchers, writers, and content creators who aim to improve our OOO time.

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. All too often, clients struggle to initiate and maintain an ongoing content marketing program. After all, it’s usually the marketing and communications departments who shoulder the entire brunt of the effort, without a lot of help from the rest of their organization. Marketing and communications. Content Marketing

3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

How to Get PR and Content Marketing Right: Think Like a PR Person

B2B PR Sense

Both content marketing and public relations can alone make the difference between meh and stellar results. Let's consider why PR and content marketing are a good combination, and how you can use the two effectively. Public Relations: Friend or Foe of Content Marketing?

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. How to establish benchmarks for your PR and content marketing efforts.

Why content marketing fails

PR Daily

Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. I’d argue if you’re thinking about doing your content marketing in the style of Barbie Magazine , you’re looking at exhibit A of why content marketing fails.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Many people think of lead generation and content marketing as two completely separate areas. But how you plan your content marketing can have a direct bearing on the number of leads you generate.

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Three Steps to Developing a Content Marketing Program

Solo PR Pro

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal.

9 New Year’s resolutions for content marketers

PR Daily

Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. A lot of small-business owners get hung up on content volume —and though it’s important to be consistent in your content development, remember that quality matters more than quantity.

Content marketing and brand journalism best practices

PR Daily

Want to boost your brand’s reputation and turn your organization into an authoritative industry voice? You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov. Join 12 experts at Children’s Hospital of Colorado for an agenda packed with strategies that will turn your content into captivating communication.

Content Marketing: Is Now a Good Time to Double Down? [Coronavirus]

Sword and the Script

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing. It’s a great time for content marketing to shine “The answer (as you might expect) is ‘yes’. Be mindful of your content, your tone, and your cadence.