Rock the Status Quo

NOVEMBER 19, 2014

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? Content Marketing' I think I do pretty good with the resources I have, for an indie. A business with more support could do far, FAR better.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Stern + Associates

JUNE 24, 2016

Too much time, energy and resources are spent on content that’s never read. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

Content Marketing 49

Content Marketing Strategy How To Marketing 49

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

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Sword and the Script

SEPTEMBER 12, 2023

44% said, “peer reviews and user-generated content are playing a greater role in the purchasing decision-making process.” The human brain requires lots of energy, and so rather than thinking and consulting energy, it’s always looking for shortcuts and heuristics to tough decisions. Chances it’s frustrating and full of friction.

B2B 158

B2B Leadership Marketing Software 158

Axia PR

MAY 24, 2018

Companies today are investing more energy and time on content creation and delivery. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. The volume of information flung at people daily can be staggering, if not paralyzing. For some companies, this is an obstacle.

Content Marketing 48

Content Marketing Energy Marketing Social Media 48

Prowly

JANUARY 21, 2020

Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices. The post 3 Core Elements of a Sustainable Content Strategy appeared first on Prowly Magazine.

Strategy 194

Strategy Energy Course Content Marketing 194

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing? He needs help solving the brand challenge – er crime.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

5W PR

MAY 17, 2022

When companies use a combination of both fast-moving and familiar options for distributing their content, they can increase both their impact and their reach. Repurposing content. When companies combine their public relations and content marketing efforts, they can look at repurposing some of the old content they’ve published.

Strategy 88

Strategy Content Marketing Employee Google 88

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

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PR 20/20

APRIL 28, 2016

Marketers must keep up, knowing customer businesses better than they know it themselves. That’s where hacking technical content marketing comes in. Smart marketers—like talented engineers—hack their way to solutions that provide greater value and results. It’s why we conduct marketing hackathons regularly at PR 20/20.).

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

PR 20/20

DECEMBER 6, 2016

Even within those datasets, it may take a prohibitive amount of time, work and energy to customize an NLG platform to represent that data in writing. The usefulness of content automation for your brand is highly dependent on your unique situation. Do you require content at scale? These narratives are often imperfect.

Content Marketing 40

Content Marketing Marketing System Technology 40

Barokas

SEPTEMBER 12, 2019

In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare. It’s also the easiest way to launch a scalable content plan and get the most mileage out of your marketing dollars. Here’s how: Reduce. Less is more. in the future?

Strategy 84

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Engage PR

MAY 18, 2021

The combined turnover of these new clients – from the legal, technology, energy, charity and business support sectors – is in the region of £750m. Our work for them already includes strategic communications, brand development, content marketing, PR and social media services.

Energy 60

Energy Social Media Content Marketing Technology 60

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The launch of ChatGPT and Playground by OpenAI has generated a huge amount of energy and discussion around its potential application in the professional sphere.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

DECEMBER 20, 2017

It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. Payson even created an app to give users updates on the oil and gas market and help calculate investments. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

NOVEMBER 30, 2016

Whether you conducted a mid-year check-in or not, you absolutely need one for the end of the year with regards to how your marketing efforts performed the past 12 months. For example, you may have hired a marketing assistant to help with social media, but mid-year added blogging to her list of tasks. Plan for the New Year. Nuff said.

Marketing 120

Marketing Energy Tools Content Marketing 120

Contently - Strategy

JANUARY 14, 2020

At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. What content works best?

Strategy 78

Strategy Exercises Content Marketing Energy 78

Burrelles Fresh Ideas

FEBRUARY 20, 2024

A playful, bouncy text animation can inject energy into the video, generally suitable for a youthful brand, while a smooth, slow animation can evoke a sense of professionalism and trust. The strategic application of color gradients in explainer videos can set the tone and mood of the digital content strategy.

Video 86

Video Brand Branding Energy 86

PRSay

JANUARY 24, 2022

The two primary categories that we would judge were content marketing for nonprofits and multicultural public relations. While I can’t disclose the specific brands, agencies, nonprofits and educational institutions that we judged, I can say that passion and energy went into campaigns supporting timely causes.

Nonprofit 94

Nonprofit Film Energy Analysis 94

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Through this type of data insight, you’ll be able to figure out if your content’s really delightful.

Analytics 200

Analytics Energy Google Data 200

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. When these influencers speak, their audiences listen.

Energy 238

Energy Writing Instagram Brand 238

Prohibition

FEBRUARY 10, 2023

As part of our ongoing work to showcase C4 Energy, the fastest-growing drink brand in U.S, to the UK market, we’ve been supporting them with a series of retained activity including influencer , paid and organic social media campaigns, as well as stand out creative and video content.

Creativity 62

Creativity Print Marketing Energy 62

Onclusive

AUGUST 13, 2015

Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.” Yeah! […].

Journalism 150

Journalism Brand Branding Energy 150

Sword and the Script

JANUARY 20, 2018

The full paper has examples from various vertical markets including healthcare, energy and travel among others. Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. Further, Ms.

Case Study 96

Case Study B2B Study Marketing 96

Stern + Associates

JULY 11, 2017

Too much time, energy and resources are spent on content that’s never read. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group. Learn how to boost your results and amplify your impact.

How To 76

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The Proactive Report

JANUARY 4, 2015

It will most certainly be worth the added time and energy you give to it. Content Marketing Visual Content design Mike Falkow logo visual content' So take the time to create a good logo that represents you and your company. 626 793 4911. Follow Meritus Media on Twitter.

Brand 100

Brand Branding Energy Content Marketing 100

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Can be media spend, time, energy, customer support. How much did we save?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Here’s where you should be putting your energy. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life.

Marketing 120

Marketing Comparison eBook Energy 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Content Marketing World Conference and Expo.

Conference 97

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Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. Frank Strong (@Frank_Strong) June 12, 2016.

Marketing 61

Marketing Content Marketing Energy Measurement 61

wiredPRworks

JANUARY 3, 2018

You'll learn the three key trends you need to track: influencer marketing, automation and PR. Taught in a take action-based format, you'll get tips and tricks for making the most of your time, talent and energy. Barbara is a featured insurance and financial advisor marketing mentor on the site. Where: Your computer or phone.

Trends 40

Trends Insurance Insurance Marketing 40

Cision

JULY 24, 2017

The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable. Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves.

Trade Shows 209

Trade Shows How To Conference Examples 209

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur.

Trends 135

Trends Marketing Pinterest Social Media 135