Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 84

Social Media Trends Viral Media 84

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. What about a local gym owner posting photos of members stretching upside down in their black spandex? Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. In the past, when PR agents wanted to create buzz for a brand, they had to connect that company with a local celebrity.

Brand 114

Brand Branding Reputation LinkedIn 114

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. To take social media marketing to the next level, brands should go beyond running ads or just posting content on their page.

Local 52

Local Social Media Instagram Community 52

Konnect Agency

MAY 4, 2021

There is tremendous value in local digital marketing! Consumers rely on local searches, reviews, social media, and other third-party sites to decide where to shop or dine, including what business to own. To take social media marketing to the next level, brands should go beyond running ads or just posting content on their page.

Local 52

Local Social Media Instagram Community 52

Communications Conversations

MAY 12, 2020

You’ve worked for some iconic Minnesota brands. What is it that draws you to these types of Minnesota-bred brands vs. others? I have been so fortunate to work for some amazing Minnesota brands. Being a homegrown Minnesotan, I grew up in this community and essentially have tater hotdish running through my veins.

Airlines 116

Airlines Travel Local Leadership 116

Flack's Revenge

JANUARY 10, 2019

Drew Neisser: What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Too many brands still operate in output-only mode and then wonder why no one has noticed.

How To 159

How To Facebook Social Media Advertising 159

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well. View this post on Instagram. so, here it is.

Brand 71

Brand Branding Healthcare Community 71

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. So, this is a great place for brands to establish authority by simply answering customer questions. Let’s be clear: Reddit isn’t for every brand. Why Reddit?

Social Media 121

Social Media Reddit Pinterest Communications 121

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

Axia PR

AUGUST 11, 2017

Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As the fourth most popular social media site (Sorry, Twitter.

Twitter 72

Twitter Sports YouTube Social Media 72

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Barbara Rozgonyi on Instagram.

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Prohibition

AUGUST 13, 2019

Enabling brands to connect with consumers, drive sales, and raise their profile locally, nationally and potentially globally, these platforms are driving the way we think, and that influence extends to users research into brand reliability. Build a dedicated University community.

Education 48

Education Social Media Media Community 48

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Want your brand to be “more human”? In the U.S.,

Crisis 92

Crisis Marketing Healthcare Resources 92

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Critical Mention

DECEMBER 10, 2018

Many brands announce year-end promotions. You can also hold contests, such as an Instagram holiday photo or ugly sweater competition where the winner gets featured on your social media channels. Team up with local organizations. Teaming up with locally-owned businesses is a great way to cross-promote. Until next time!

Real Estate 62

Real Estate Local Nonprofit Banking 62

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. Your brand has a lot do to with that and, by extension, you. Now all of this doesn’t necessarily need to be community-service related, though such activities show a caring aspect of you and your organization very well.

Marketing 68

Marketing Retail SEO Instagram 68

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. I’ve had tons of local outreach through Twitter lately too.

Pitching 120

Pitching Instagram Viral YouTube 120

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

5W PR

OCTOBER 26, 2017

Influencer marketing continues to grow, with brands investing more and more in influencer partnerships each day. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. Perfect timing really!

Interviews 88

Interviews Instagram Video Creativity 88

Stephen Waddington

JULY 17, 2018

At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them. Community champions in Asda stores around the UK submit stories via a mobile phone app. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories?

Storytelling 60

Storytelling Local Community Case Study 60

wiredPRworks

JUNE 10, 2020

IGN’s content-rich “Summer of Gaming” experience safely brings the games community together throughout June 2020 as this year’s destination for the biggest gaming and console hardware announcements, following the cancellation of E3 2020. Ziff Davis publishes in 25 languages and partners with local publishing operators across 112 countries.

Video 52

Video Local Tools Conference 52

Konnect Agency

JANUARY 21, 2021

Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic. A crucial component of influencer marketing is building relationships, evaluating backend analytics and selecting individuals with audiences who are aligned with your brand.

Consumer 52

Consumer Marketing Social Media Instagram 52

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? One of my favorite local Instagram campaigns is #onlyinmn. Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103