Stephen Waddington

JULY 21, 2020

Culture, entertainment, and sport need a hard reset. Watch for innovation and move fast to help brands capitalise. Rethinking events Corporate events will never be the same again. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices.

Crisis 78

Crisis Agency Enterprise Local 78

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. My guiltiest pleasure is…live sport.

Corporate 120

Corporate Sports Agency Reputation 120

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7

Corporate 0

Corporate Airlines Financial Journalism 0

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. Bank to enter the national branding conversation in a very significant way. She’s so great.”

Banking 113

Banking Sports Financial Corporate 113

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Critical Mention

APRIL 9, 2020

The lack of physical communication and the shutdown of public speaking events have caused communications professionals to shift their communication strategies from in-person to online. This has increased the importance of successful brand messages across online websites, publications and so on. Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. says it’s more important to add value with your crisis communication than to try and spin the issue. Do you have any advice for brands looking to strengthen their reputation?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. How has PR changed over the years?

Local 120

Local Newspapers Retail Sports 120

Mindful Marketing

AUGUST 9, 2019

Most children don’t have advanced conversational skills, and they’re naturally short on life experience and knowledge of topics that tend to be good conversation starters, e.g., current events, food, sports, etc. Fortunately, the program has gained considerable community buy-in. Then again, BOOK IT does get kids to read.

Corporate 85

Corporate Banking Sports Community 85

Action PR

DECEMBER 16, 2019

Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members. Bringing brands together is our speciality! The events were heart-warming, life-affirming and packed out!

Sports 52

Sports Film Local Exercises 52

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. This role affords me the chance to both learn corporate finance and also to help translate the finance story for both the function as well as the broader company. And partly because, well, he’s a rock star! Here are a few thoughts.

Sports 74

Sports Corporate Financial Industry 74

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Brand Branding 225

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As president, she’ll lead the company’s operations and corporate strategy. Out of respect, yesterday, I did not publish.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Publicity 74

Publicity Employee Analysis Radio 74

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. We featured information about the state-of-the-art technology in her office, but also told a story about how she invests in the community by getting mouth guards for the local school athletics department. Watkins, etc.

Corporate 0

Corporate Agency System Meeting 0

Waxing UnLyrical

OCTOBER 24, 2016

I help organizations, brands, and people identify and tell their best stories. I’ve been in the game for 12 years and have worked within food & beverage, sports, entertainment, non-profit, health & wellness, and LGBTQ sectors! I’m currently working as the Director of Communications and Marketing at Teach For America – New York.

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Landis PR

JANUARY 16, 2024

This is a community where they can openly talk about that. That creates a very close, and I must say an intimate, atmosphere where members talk very freely about their business, about their headaches, about things that they are tired of, and things that they see as possibilities and can’t tell if it’s a real possibility.

Agency 59

Agency Internal International Meeting 59

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. You’ve been with Ingersoll Rand in various communication roles your entire professional career. That’s amazing! Easy – my team!

Energy 68

Energy Corporate Travel Internal 68

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Are you ready? Is your company ready?

Agency 84

Agency Enterprise Technology Analytics 84

Karen Freberg

JUNE 8, 2018

However, to be able to have the opportunity to walk the walk and see what brands are doing to embrace influencer marketing first hand is very cool. Most of the brand related events I have done related to influencer marketing has been related to sports, nonprofits, and corporate brands. That’s so 20th century.

Social Media 40

Social Media Media Nonprofit Sports 40

MaccaPR

JUNE 8, 2017

But Edina was also a community of excellence and challenge. A person who isn’t trying to sell their product or brand, although I’ll be happy to plug your new book or website. Sports and business law attorney Steve Silton, who I’ve interviewed about Prince’s estate and legal issues, among many other topics.

Radio 89

Radio Instagram Pitching Interviews 89

MaccaPR

APRIL 18, 2017

Adds Galant: “If you’re pitching a new brand of craft coffee – you can’t just pitch the story to a reporter who covers ‘beverages’ – you want the specificity of whether they have written about other craft coffee in the past. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”.

How To 121

How To YouTube Pitching LinkedIn 121

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. This is the largest PR community in the world. Thus, we are part of the decision-making process.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. When I started out two decades ago, there were very few females in the sports business. So, we decided it was time to recognize and celebrate the women who have made it to the top — and gain their insight on how they got there.

Sports 245

Sports Agency Industry Creativity 245

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Offleash

MARCH 13, 2018

Seattle has not only unfolded as a hotbed of technology, but also a menagerie of restaurants, sports, craft brews, hipsters, outdoor adventure, Bay Area transplants and massive real estate development. Seattle is vibrant, sometimes cloudy, always friendly, bustling and diverse with a food and sports scene to rival the very best.

Technology 40

Technology Real Estate Local Sports 40

Mindful Marketing

JUNE 4, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.

Film 65

Film Retail Comparison Nonprofit 65

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. When I started out two decades ago, there were very few females in the sports business. Across the board, public relations is a field dominated by women and they’re found at every level in the office — but the numbers dwindle as soon as you hit the top.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

MAY 31, 2018

Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community.

Local 60

Local Agency Corporate Internal 60

MaccaPR

JULY 10, 2014

Norway’s XXL All Sports United produced "Airport Love" in support of gay athletes competing at Sochi. The humor in the Safety Dance clip comes not from punch lines, but from the unexpected joy and collaborative energy of top-flight dancers and singers working way, way outside most corporations’ comfort zones.

Travel 89

Travel Airlines Hotels Marketing 89