PeakMetrics Insights

MARCH 13, 2019

A nonprofit can only be as good as the people behind it. Numerous digital tools exist to help, and your nonprofit may find that it can save time and money adopting them. Here are twenty digital tools all nonprofits should be using. Is the nonprofit’s website bringing in the right people? Google Analytics.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. “Not

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

PRSay

FEBRUARY 23, 2024

Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline. Target your job searches.

How To 176

How To Employee Nonprofit Technology 176

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

Conference 78

Conference Nonprofit Education Healthcare 78

5W PR

JANUARY 3, 2024

It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. Consistency Moreover, strategic communication extends beyond individual interactions to encompass the overall brand or individual identity. What is strategic communication?

Communications 78

Communications Storytelling Nonprofit Measurement 78

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Brand 189

Brand Branding Real Estate Tourism 189

Beyond PR

MAY 25, 2016

Working with some of the best causes and most-known foundations and organizations has helped me see there are core patterns that every successful PR and marketing campaign follows to connect with nonprofit supporters. Visual Stories Are Even More Impactful for Causes than Brands. Get more nonprofit marketing tactics by downloading St.

Nonprofit 74

Nonprofit Case Study Enterprise Video 74

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. and the Social Shake-up in May in Atlanta.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Turned out, I also loved communications strategy.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Karen Freberg

JULY 25, 2018

As you all know, I love technology and social media. In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years. and chat all about social media.

Meeting 49

Meeting Social Media Media Nonprofit 49

Cision

NOVEMBER 8, 2015

If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. Both focus on social tools. A: Consistently!

Viral 120

Viral Nonprofit Software Social Media 120

5W PR

SEPTEMBER 27, 2019

You can find public relations specialists working in government, nonprofits, as well as small to large companies. It usually means working closely with the nonprofit’s fundraising staff to create a more donor-centric publication. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

PRSay

OCTOBER 29, 2021

For nearly 20 years, Flores has developed communications strategies for brands, with an emphasis on multicultural markets. She also volunteers with several nonprofit organizations. Are [brands just] slapping a rainbow pride flag on their products, but not sincerely investing in the LGBTQ+ community (internally and externally)?

Case Study 155

Case Study Nonprofit Corporate Tools 155

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Social activism. And people still faxed pitches! Highly-targeted story angles.

Trends 151

Trends Nonprofit Consumer Newspapers 151

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. Free samples also lead to heightened visibility.

Marketing 60

Marketing Nonprofit Small Business Local 60

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

Deirdre Breakenridge

MARCH 8, 2017

Do you have a content strategy in place? What role does content play in building relationships and a community around your brand? She’s a seasoned publicist and social media marketing pro with 17 years of experience under her belt. Discuss your approach to content? And much more!

Radio 170

Radio How To Community Storytelling 170

Konnect Agency

MAY 21, 2020

There is no rulebook for the current situation, but there are a few things brands must take into consideration to keep their positive positioning with customers, even amidst what feels like a world of chaos and fear in both public relations and digital marketing. The way in which a brand is speaking to their customers during a crisis is key.

Brand 40

Brand Branding How To Community 40

Critical Mention

DECEMBER 10, 2018

Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. This may seem daunting, but we have strategies for you to implement that won’t break the bank. Let your media contacts know you value your relationships with them by sending an online holiday greeting card.

Real Estate 62

Real Estate Local Nonprofit Banking 62

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Leveraging the power of influencers is much like leveraging the power of the media. Using influencer marketing as part of a successful strategy.

Trends 77

Trends Marketing Real Estate Public Affairs 77

5W PR

SEPTEMBER 13, 2018

Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace. As they say, the biggest risk is not taking any risk at all.

Trends 94

Trends Trade Shows Community Instagram 94

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Are you a nonprofit?

Community 120

Community Mobile Blogging Publicity 120

Solo PR Pro

NOVEMBER 12, 2019

You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. However, certain businesses can – and do – survive without media relations. By hiring at the tactical level with no broader planning, you can actually damage your brand. What’s behind it?

Media Relations 50

Media Relations Communications How To Media 50

Sword and the Script

FEBRUARY 19, 2019

CS: Softgiving partners with nonprofits to help them unlock the next generation of recurring donors through innovative fundraising solutions, world-class marketing, and dedicated support. CS: I’ve had the pleasure of working at a wide variety of companies-from nonprofit, government to the private sector. How many people can say that?

Company 66

Company Nonprofit Marketing Software 66

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership.

SMB 77

SMB Case Study Nonprofit Social Media 77

Reputation Us

OCTOBER 4, 2021

In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. With 24-hour news and instantaneous social media, it’s hard to remain neutral.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

In the group’s 2019 research , globally 54 percent agreed, “a CEO speaking publicly on controversial political and social issues that I care about” is important when considering an organization as a potential place of employment. With 24-hour news and instantaneous social media, it’s hard to remain neutral.

Reputation 78

Reputation Crisis Management Employee Government 78

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Training Course Social Media 150

Solo PR Pro

FEBRUARY 25, 2021

They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. Agency B: A boutique integrated and brand/creative strategy firm. We developed a strategy from start to finish together.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

SEPTEMBER 23, 2015

I often get asked about how to measure PR and what should be expected from PR in the form of results, especially when we meet with startups or brands who have been burned by a PR agency due to poor communication and reporting. Media coverage opportunities secured and completed. Social media following and engagement.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65