Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 74

Radio Television Media Local 74

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

The Hoyt Organization

APRIL 23, 2024

Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Guests share the stories and strategies that helped them grow their startups into well-known successful brands. Recent Guests: David Blaine (Magician), Marco Canora ( chef, restaurateur and television personality), Debbie Millman (Author, Designer, Host of Design Matters podcast).

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

MAY 18, 2021

The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. There are opinion pieces where readers can take in many different viewpoints.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting.

Analytics 126

Analytics Radio Television Measurement 126

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Does it have the same impact as earned media? . It’s considered the most credible and influential source for storytelling.

Advertising 334

Advertising Advertising B2B SEO 334

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 59

Radio Pinterest Television Government 59

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Cision

MAY 12, 2017

What are the biggest PR and marketing mistakes brands make? One of the biggest mistakes that I commonly see brands make is assuming that they don’t need PR and marketing when business is going well or, conversely, cutting it when their budget gets tight. What is your secret to media relations success?

Financial 180

Financial Television Leadership Travel 180

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. For example, a well-known e‑commerce brand invested heavily in link building, believing it would drive its online presence and increase sales. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

PRSay

MARCH 18, 2020

To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.” Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

PRSay

NOVEMBER 15, 2019

Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. Rather than purchasing generic content, your integrated team should be able to produce content that matches your brand, voice and quality. Leverage your relationships.

Analytics 160

Analytics Television Banking Data 160

Doctor Spin

MARCH 1, 2024

Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. How can brands keep up?

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media –What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

JANUARY 17, 2017

Market Surveys–Typically this will involve before-and-after surveys regarding awareness of your brand. Mentions on Social Media–What are people saying about your brand? These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told? The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Critical Mention

AUGUST 7, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. The post Critical Mention Names Vishal Padhye Chief Technology Officer appeared first on Critical Mention - Media Monitoring.

Technology 125

Technology Television Analytics Radio 125

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach.

Media 68

Media Travel Radio Interviews 68

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Cision

JULY 26, 2016

When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. In the old days, there was a big separation between paid and earned media and that line has increasingly become blurred. With so much content saturating the marketplace today, how can brands stand out?

Writing 120

Writing Engineering Journalism Analytics 120

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. So how can you keep up and get your brand on reporters’ radar? Use your media database to target the journalists that are most likely to cover your story.

Report 120

Report Media Television Pitching 120

Communications Conversations

JUNE 28, 2018

My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. How do you manage that expectation?

Sports 113

Sports Travel Television Agency 113

Critical Mention

JANUARY 24, 2020

As the news sharing spreads, earned media’s relevance and value continues to grow. New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. Top Ways the Media Impacts Politics with Online News.

Radio 101

Radio Media Television Social Media 101

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. television networks have created in 30 years. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States.

Corporate 100

Corporate Crisis Management Crisis Government 100

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Beyond PR

JUNE 27, 2016

” As managing editor for the last four years, Chris transformed SI brands including “The Monday Morning Quarterback” and “Planet Futbol” to higher readerships and also helped grow the SI Swimsuit into a cross-cultural brand that reaches millions in a variety of formats.

Insurance 61

Insurance Insurance Film Television 61

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. A Social Media Guide to Newsjacking. By Robin Carr. We newsjacked!

Case Study 52

Case Study Television Video Travel 52