#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

How to practice media relations in a heavily political environment

PR Daily

With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation. So, how do media relations pros compete in a volatile media climate?

Trending Sources

Rocky Mountain Emmy Nominations Announced

HMA Public Relations

The post Rocky Mountain Emmy Nominations Announced appeared first on HMA Public Relations. Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! Click below for more].

Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Behind the Headlines With Steve Majors

Cision

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news.

How to Measure PR?

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Mentions on Social Media–What are people saying about your brand? What is a Media Impression?

Has the Digital Age Affected the Impartiality of the Press?

Cision

In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished.

How live, unfiltered social video has changed breaking news coverage

Media Bullseye

I’m old enough to remember having only three television networks, each of which provided a nightly news program 30 minutes in length. Social media, and Facebook Live in particular, has changed this dynamic. Mainstream Media Media Relations Mobile Media Feature

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What’s Needed for a Successful Satellite Media Tour

Cision

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Media Strategy Partner.

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Taking Advantage of New Media Opportunities

prTini

The media landscape is constantly evolving. The proliferation of new media outlets creates more targeted opportunities for clients, which naturally means that we in PR and media relations have to keep up with these new options and pursue them with our clients in mind.

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. I hate to say it, and it doesn’t make a pitch, but it’s helpful to have a talent’s social media numbers/channels included if they help the pitch. Do you use social media like Twitter or Facebook to gather leads and story ideas? I do not like to receive pitches by social media and my email is readily available online.

Five Questions about Newsjacking with David Meerman Scott

David PR Group

Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business. My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. It surely does not work in the age of social media, round-the-clock news, and newsjacking.

Does Pew’s State of the News Media report hold clues for PR pros?

Media Bullseye

In June, Pew released portions of its annual State of the News Media report. As always, it is full of interesting data that shows what is changing—and what isn’t—in the sphere of news media. Cable Television. Mainstream Media Media Relations Public Relations Feature

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

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Social Sharing Feeds Our Appetite for News

David PR Group

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis.

Behind the Headlines with Kaitlyn Smith

Cision

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? Staying relevant and building a media presence can be especially difficult for companies that are stuck in the past or don’t prioritize public relations and marketing. Be adaptable, build relationships and have a keen understanding of the media landscape.

4 Keys to Distributing Public Service Announcements

Cision

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case.

Do you need media coaching?

Axia PR

Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone? Media Relations Public Relations Featured Spokesperson Training3 reasons why a trained “talking head” is beneficial for your company.

The Present & Future Tech Trends PRs Should Prepare For

Cision

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Certain kinds of smart televisions can “overhear” conversations. Featured Trends content marketing public relations SEO

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

Garnering earned media coverage is a key goal for every public relations firm. Cision’s media database allows us to locate those key journalists, making sure that our clients’ press releases are sent to the right people. Featured Testimonial media relations PR firms

Public relations versus publicity: What sets PR apart

PR Daily

Public relations and publicity are often used interchangeably. Although PR and publicity are related, they are not the same thing. Attention that is given to someone or something by newspapers, magazines, television news programs, etc. · Doesn’t that describe public relations?

PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching.

A PR Approach to Building Your Law Practice

Mora Communications

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. If an issue of this magnitude occurs, the PR and messaging doesn’t come from the Athletic Department, but rather from the University’s News or Media Relations department.

6 'House of Cards' quotes that apply to PR

PR Daily

Camera phones, social media mistakes and hackings are all too real, and have been the catalysts for many scandals that have surfaced in the past few years. Read, re-read and read between the lines when you prep for media interviews, announcements or agreements.

The State of the News Media 2015

Journalistics

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry.

What PR pros can learn from Trump team’s spin on crowd estimates

PR Daily

Reports of relatively smaller crowds at Trump’s inauguration on Friday, in comparison to former inaugurations, quickly made the rounds and reportedly angered the newly installed president.

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

Community relations PR work and grassroots public affairs PR campaigns can be significantly enhanced by using media monitoring. Once you have identified probable supporters, you can use monitoring to see what these individuals and groups are currently promoting in the media.

5 PR lessons from ‘Arrested Development’

PR Daily

Organizations invest in public relations for a variety of reasons, including social communications, brand activation, media relations and issues management. Make sure clients are media trained. RELATED: Bring PR enlightenment to your team and become a hero.].

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing.

When a panic attack strikes you on national TV

PR Daily

Dr. Benjamin Habib of Melbourne's Latrobe University appeared on live television to discuss North Korea's rocket launch. Shortly after launching my website in 2010, I started a feature called "The Worst Video Media Disaster of the Month." RELATED: Join speechwriters for three U.S.

How to avoid the ‘PR naughty chair’

PR Daily

Made popular by the reality television show “Supernanny,” parents used the “naughty chair”—under the guidance of expert child-wrangler Jo Frost—to get misbehaving children to calm down. PR and media relations are a small world, so when in doubt, take a deep breath and keep your trap shut.

Lindsey Graham's masterful response to Donald Trump

PR Daily

On Tuesday, Trump—who’s apparently never heard of a proportional response—went nuclear by announcing Graham’s cell phone number on national television. ​. RELATED: Webinar: Improve your PR videos with simple framing, lighting, and sound techniques. ].

Expert interview – Scott Guthrie on PR in the Digital Age

Prezly

He consults for public relations firms systemizing their approach towards influencer relations and works directly with companies helping them better articulate their business objectives along with what they stand for and then build a tactical path for realising these. He’s contributed chapters to several books on progressive public relations and writes regularly at www.sabguthrie.info. But this also presents opportunities for public relations.

Stalwart Interns. Where are they now?

The Stalwart Blog

I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I had the chance to develop media relations skills (a must in the PR world), where I scored my first piece of coverage ever.

5 questions to ask when taking the temperature of your corporate comms

PR Daily

Meanwhile, content marketing and brand journalism are blurring the lines between marketing, communications and public relations, resulting in internal battles over limited corporate real estate. Stephanie Gray is a media relations manager for a top 50 global law firm.

Delivering Continuous Impact with Communications: A Director’s Journey

Beyond PR

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). The media began a transformation, one that made it much harder for them to reach, on new mediums we had to learn (hello, Twitter!).

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Heinz announces marketing campaign based on “Mad Men” pitch

PR Daily

It hasn’t quite been two years yet since we said goodbye to AMC’s “Mad Men” and Don Draper, the ‘60s-era ad pitch man who evolved into one of the most complex characters in recent television history.

What the Media Gets Wrong About PR (And What We Can Do About It)

Stern + Associates

As public relations practitioners and communicators, we’re in the business of reputation management. We’ve heard this before: stereotypes about public relations exist, but we still can’t seem to fix the issues. Blog communicator Public Relations reputation