#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Pitching Talent and Celebrity Booking With Patrick Lambert


I studied politics and television at Emerson College and even in high school worked in news with celebrity events and campaigns. I hate to say it, and it doesn’t make a pitch, but it’s helpful to have a talent’s social media numbers/channels included if they help the pitch. Do you use social media like Twitter or Facebook to gather leads and story ideas? I do not like to receive pitches by social media and my email is readily available online.

Rocky Mountain Emmy Nominations Announced

HMA Public Relations

The post Rocky Mountain Emmy Nominations Announced appeared first on HMA Public Relations. Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! Click below for more].

How to practice media relations in a heavily political environment

PR Daily

With political coverage dominating the headlines, PR pros must recalibrate their media relations efforts to keep their clients' brands part of the national conversation. So, how do media relations pros compete in a volatile media climate?

What’s Needed for a Successful Satellite Media Tour


With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Media Strategy Partner.

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Even #60Minutes Is Sometimes on Shaky Ground

HMA Public Relations

So how did the longest-running broadcast in primetime television history earn its credibility back? The post Even #60Minutes Is Sometimes on Shaky Ground appeared first on HMA Public Relations.

Your Earned Media Measurement Strategy Checklist


As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Do you need media coaching?

Axia PR

Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone? Media Relations Public Relations Featured Spokesperson Training3 reasons why a trained “talking head” is beneficial for your company.

Free Report! What’s the State of the Media?


The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach.

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The Implications of the Growth of Social News


As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

How to Measure PR?


We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Mentions on Social Media–What are people saying about your brand? What is a Media Impression?

Has the Digital Age Affected the Impartiality of the Press?


In an age where digital news is becoming increasingly more relevant and popular, and news is gained more by referral from friends and colleagues, via social media, than directly from journalists and publications, we should wonder if the importance of impartiality is diminished.

PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching.

A PR Approach to Building Your Law Practice

Mora Communications

Public relations offer something that traditional advertising can never deliver, credibility. When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds.

Taking Advantage of New Media Opportunities


The media landscape is constantly evolving. The proliferation of new media outlets creates more targeted opportunities for clients, which naturally means that we in PR and media relations have to keep up with these new options and pursue them with our clients in mind.

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Does Pew’s State of the News Media report hold clues for PR pros?

Media Bullseye

In June, Pew released portions of its annual State of the News Media report. As always, it is full of interesting data that shows what is changing—and what isn’t—in the sphere of news media. Cable Television. Mainstream Media Media Relations Public Relations Feature

Five Questions about Newsjacking with David Meerman Scott

David PR Group

Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business. My main consideration was to teach the technique of getting you quoted in the stories being written by mainstream media reporters at newspapers, magazines, and in broadcast stories on radio and television. It surely does not work in the age of social media, round-the-clock news, and newsjacking.

How live, unfiltered social video has changed breaking news coverage

Media Bullseye

I’m old enough to remember having only three television networks, each of which provided a nightly news program 30 minutes in length. Social media, and Facebook Live in particular, has changed this dynamic. Mainstream Media Media Relations Mobile Media Feature

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Social Sharing Feeds Our Appetite for News

David PR Group

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis.

If I Were LeBron’s PR Guy…

David PR Group

After snubbing Cleveland in his much-maligned televised announcement four years ago, how James handles his next move will certainly have an impact on his overall image. Can he afford another public relations gaffe at the expense of Cleveland and its fans?

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Reteaching an Old Dog Old Tricks


My career began in television news as a reporter and producer. Once I had kids, I moved into public relations for a better work-life balance. But before I made that transition, I took some public relations courses at a nearby university.

4 Keys to Distributing Public Service Announcements


Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case.

Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond.

Behind the Headlines with Erik Wheater


Moving around effectively in the media industry can be daunting. Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next.

Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. Clients use this content to spot trends, analyze, report on and refine on their media relations efforts.

The Present & Future Tech Trends PRs Should Prepare For


In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Certain kinds of smart televisions can “overhear” conversations. Featured Trends content marketing public relations SEO

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Lindsey Graham's masterful response to Donald Trump

PR Daily

On Tuesday, Trump—who’s apparently never heard of a proportional response—went nuclear by announcing Graham’s cell phone number on national television. ​. RELATED: Webinar: Improve your PR videos with simple framing, lighting, and sound techniques. ].

Heinz announces marketing campaign based on “Mad Men” pitch

PR Daily

It hasn’t quite been two years yet since we said goodbye to AMC’s “Mad Men” and Don Draper, the ‘60s-era ad pitch man who evolved into one of the most complex characters in recent television history.

Time for a Career Change

Doktor Spinn

It requires an aptitude for corporate visual storytelling paired with lean production processes and social media distribution skills. 2008-2009: Digital first, social media naturals. 2010-2012: Social media intelligence, datadriven marketing. Change is the only constant.

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Brainstorming Tips for Your Public Relations Campaign

Mora Communications

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. The media loves numbers and studies. Blog Public Relations Campaign

When a panic attack strikes you on national TV

PR Daily

Dr. Benjamin Habib of Melbourne's Latrobe University appeared on live television to discuss North Korea's rocket launch. Shortly after launching my website in 2010, I started a feature called "The Worst Video Media Disaster of the Month." RELATED: Join speechwriters for three U.S.

Using monitoring to help run a grassroots advocacy PR campaign

Media Bullseye

Community relations PR work and grassroots public affairs PR campaigns can be significantly enhanced by using media monitoring. Once you have identified probable supporters, you can use monitoring to see what these individuals and groups are currently promoting in the media.

Behind the Headlines with Kaitlyn Smith


A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. What is your secret to media relations success? Staying relevant and building a media presence can be especially difficult for companies that are stuck in the past or don’t prioritize public relations and marketing. Be adaptable, build relationships and have a keen understanding of the media landscape.

Behind the Headlines With David Landis


You need a combination of media, including paid, earned, owned and shared. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. You can’t just be in one place or media outlet and hope for the best.

Expert interview – Scott Guthrie on PR in the Digital Age


He consults for public relations firms systemizing their approach towards influencer relations and works directly with companies helping them better articulate their business objectives along with what they stand for and then build a tactical path for realising these. He’s contributed chapters to several books on progressive public relations and writes regularly at www.sabguthrie.info. But this also presents opportunities for public relations.

4 Keys to Distributing Public Service Announcements

Beyond PR

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Public Relations

Influencer Insights: Media Moves and Intel for June 27

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Want even more media moves? Television Editor Gilbert Cruz is in charge of the newsletter.

Stalwart Interns. Where are they now?

The Stalwart Blog

I am currently working on the retail marketing team at Google, working on partner relations with our key retailers. I had the chance to develop media relations skills (a must in the PR world), where I scored my first piece of coverage ever.

How pauses can boost performance in media interviews

PR Daily

That wisdom applies not just to music, but also to media interviews. RELATED: Get all the communications training you need with a Ragan Training Membership.]. That loss of eye contact can signal discomfort to a television audience (or worse), but only if it occurs while you’re speaking.