article thumbnail

How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

article thumbnail

What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently - Strategy

As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. It’d end up being the greatest television steal of all time. sports producers had lost the plot, so he rethought how to televise football from the ground up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How logos help brands meet consumer expectations

Agility PR Solutions

OK, (regrettably) everyone recognizes the “spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. The post How logos help brands meet consumer expectations appeared first on Agility PR Solutions.

Meeting 100
article thumbnail

A brief guide to short-form video for brands

NewsWhip

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148
article thumbnail

Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90
article thumbnail

Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252
article thumbnail

Why Licensing Could Be an Effective Tactic for Kids’ Snack Brands

5W PR

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands.

Brand 78