NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . Detractors and critics are part of your reputation landscape too.

Brand 78

Brand Branding Groups Data 78

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? has a total of 3,929.

Industry 52

Industry Real Estate Healthcare Tourism 52

The Hoyt Organization

OCTOBER 30, 2023

The Solution THO designed and developed a program that served as a roadmap to maximize the outreach not only in the local market where the hotel property was located, but served as component pieces that were fed into the national hospitality market as well. The result? The post Expanding into the Hotel Industry appeared first on hoytorg.

Hotels 52

Hotels Industry Real Estate Case Study 52

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? We also host our annual National ¡Bravo! How has the PR industry changed over the years?

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Trends 0

Cision

JULY 20, 2016

Your brand’s effectiveness depends on communicating its story in a way that resonates with audiences. Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. But how do you know what will resonate?

Leadership 120

Leadership Local Pitching Social Media 120

PR in High Definition

OCTOBER 23, 2019

I struggled to find many landmark reports on the subject but EY’s Beacon Institute released a report in September 2019, defining purpose as “ an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”.

Airlines 48

Airlines Local Wikipedia Travel 48

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PR in High Definition

JUNE 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too. Be authentic.

Internal 48

Internal International Company Local 48

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In the domestic market, as you may know that Bulgarians travel more often and for a shorter time in recent years. Host: "Social Network" continues.

Tourism 52

Tourism Hotels Brand Branding 52

PR in High Definition

MAY 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too. Be authentic.

Internal 48

Internal International Company Local 48

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. Solo work was great when my three children were small, since my husband traveled quite a bit. Later, they did some important pro bono branding work for me at FMSC. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

PR Job Coach

MARCH 29, 2012

Employ your feed or “Update Status” in a way that communicates your professional and personal interests such as your fascination with Apple products, accounting methods, neuroscience topics, grape varietals, antique German cars or family travels. Make liberal use of links and content that support your personal brand and professional value.

Facebook 160

Facebook How To Construction Insurance 160

5W PR

JULY 11, 2018

Designed to focus on the concept of safety and travel, the Cancer Research campaign wanted to help people around the world stop smoking as they sat waiting for their bus. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. Cancer Research. Walkers Crisps. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. Additionally, I now have trusted and dear friends anywhere I travel all over the world. Plus, I’m a board member at Friends of Alta Plaza Park , our local park with stunning views of San Francisco Bay.

Agency 105

Agency Travel SEO Nonprofit 105

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Making decisions on behalf of our clients, we become part of the brand management team.

Meeting 98

Meeting Advertising Advertising Agency 98

Cision

FEBRUARY 18, 2016

Can I humbly say that our brand is a recognized asset for clients looking to further their success and reputations? My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. I guess I just did. What’s the most important lesson you’ve learned about PR throughout your career?

Storytelling 120

Storytelling Local Video Measurement 120

Buzzstream

JANUARY 5, 2024

Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

Karen Freberg

OCTOBER 10, 2020

In the 2010’s, we then had Olivia in “Scandal” for handling crises and work in reputation management. We create content for ourselves for our own personal brand to get opportunities. We are the voices behind the brands on social. branding front and center. What show am I talking about?

Social Media 114

Social Media Media Fashion Agency 114

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . How have you built that reputation?

Local 94

Local Course Community Interviews 94

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner. Police officers. First responders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. HARO is free.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

SEPTEMBER 18, 2018

However, I can’t show how many people really read the article I secured in an external publication and how many readers actually traveled back to our site from a link in the article to actually prove a purchase. It’s not part of reputation management for the business but for you. LinkedIn: Your Resume is Your Brand.

Media Relations 68

Media Relations Media Insurance Insurance 68

PR Conversations

MARCH 15, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.” That’s not easy to pull off.).

Newspapers 40

Newspapers Leadership Analytics Journalism 40