ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. Keep a soft touch and avoid over-branding.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 8, 2015

I polled PR and brand experts to get 10 amazing tips you can use to improve your press release headlines. Write as if it were a front page article. She says writing your headlines as they’d look in a reporter’s article can “show the reporter the article through his/her readers’ eyes.”. Write the headline last.

Writing 120

Writing Retail Content Marketing Groups 120

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links.

SEO 125

SEO Case Study Conference Retail 125

Solo PR Pro

MAY 16, 2017

Solo and solo plus communication consultants are often involved in client content production from developing the strategy to writing and amplifying the content. Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience.

Infographics 40

Infographics Writing Content Marketing Education 40

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 11, 2015

As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences. Use trending topics to get ideas for your blog posts or white papers. Writer’s block is the worst, no? How could it help your customers?

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

Sword and the Script

FEBRUARY 16, 2021

Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And that’s only counting start-ups – established businesses, big brands, political movements, personalities, not-for-profits – everyone needs good PR. ” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business.

Training 159

Training Pitching Writing Video 159

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Newspapers Retail Sports 120

Contently - Strategy

SEPTEMBER 10, 2020

The company has raised over $65 million to help brands personalize their marketing and thrive in the pending cookie apocalypse. In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. I agree with that so much.

Brand 71

Brand Branding Marketing Facebook 71

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

DECEMBER 14, 2016

We’re trying to disseminate your messaging, your brand, your expertise, so if that’s still a work in progress, you may want to hold off on hiring an agency. You’ll also want to be cognizant of any upcoming changes in company leadership. Do you know who you are? Wait to hire an agency until after the unveiling.

Publicity 60

Publicity Healthcare Case Study B2B 60

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

AUGUST 9, 2016

But with so many other brands also using content marketing, the task can seem Sisyphean at times. As Advanced Content Distribution: Optimizing to Go Beyond the Basics examines, the audience you’re trying to reach will determine how you write, format and distribute a release. Of course, press release approaches must vary.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal.

Survey 74

Survey Industry Communications Corporate 74

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Vet for Quality, Not Quantity.

Brand 120

Brand Branding SEO Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. The National Association of Realtors, optimized their data-driven content to boost brand engagement. White Papers. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. Get more tips that will help you build your personal and company brands responsibly.

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper. 2) Customizing the branding. 3) Publish the content.

Marketing 75

Marketing System Analytics Content Marketing 75

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. Images can improve your reach and generate interest in your brand, but only if you wield your visuals wisely. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Register now!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Beyond PR

APRIL 19, 2016

When you think about social media for your brand, it’s not enough to consider what you put on your social channels. What was once a separate entity, social media and the 24/7 brand visibility it has brought must now be considered in all of your brand’s PR and marketing content. “A

Social Media 40

Social Media Marketing Media Nonprofit 40

Sword and the Script

MARCH 5, 2019

Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

OCTOBER 5, 2015

Step 1: Gain Buy-In of Senior Leadership. This will help keep your leadership team jazzed about your content marketing efforts. Make sure you put pen to paper and write down your content marketing strategy! Determine brand voice: Next, you must determine the brand voice for your content.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 13, 2016

Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. A simple technique to drafting a useful post quickly is to write a list of takeaways or points that stood out on the webinar. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60