Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Marketing: The main goal of marketing is to promote and sell products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. There are some publishers which, though they do have local coverage, see most of their engagement come from national news. Let’s dive in. .

Local 88

Local Comparison Trends Television 88

NewsWhip

MAY 19, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Benedict Nicholson.

Technology 97

Technology Analysis Privacy Facebook 97

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? C’mon now.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Beyond PR

AUGUST 4, 2017

We just finished celebrating our 150th anniversary (and brand launch , and IPO !) The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations, and brand strategies.

Industry 64

Industry Communications Software Hotels 64

The Resolution Blog

APRIL 23, 2018

One of these providers reported on online reach in terms of ‘potential daily reach’ whereas the second provided monthly audience figures for the same high-profile news website. Excel allows you to chop up categories of data into rows and columns which can be cross referenced and dissected later using pivot tables.

Data 120

Data Measurement Examples Tools 120

NewsWhip

JUNE 4, 2020

Obviously, one issue that this runs into is the fact that the big publishers with broad coverage tend to dominate, so we decided to break it down by various individual categories in our latest series. . These insights are gathered using the tech industry news filter in NewsWhip Analytics. . Benedict Nicholson.

Technology 78

Technology Analysis Privacy Facebook 78

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Much to their credit, Disqus has also seized the opportunity to invest in its product.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. These four September days are for you—the product manager, the creative marketer, the start-up founder. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. If marketing could do *just* one thing to build brands and generate leads we would. I had been gone for a total of about 18 months.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Buzzstream

MAY 16, 2024

Think about it: even if your goal is just brand awareness or establishing yourself as a thought leader, if you are doing so in the wrong industry, you aren’t going to get much value out of it. I realized that this example is relatively straightforward, so let’s examine a type of guest post site I see a lot on the web: general news sites.

Blogging 62

Blogging Google SEO Writing 62

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 124

Software Pitching Ethics Privacy 124

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Funding announcements can offer instant credibility for a brand, validating the company’s strategy and vision. Yet new funding rounds are a dime a dozen. To maximize the news value and cut through the noise, you need the right funding announcement strategy. There is an obvious desire by these outlets to break news exclusively.

How To 149

How To B2B Pitching Storytelling 149

Journalistics

JANUARY 24, 2016

Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. Business productivity at is best. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If a search marketing agency. ” What will change for individual users. .

Privacy 124

Privacy Google Advertising Advertising 124

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Brand Branding 120

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Marketing collateral (product sheets). New images.

Communications 69

Communications How To Telecommunications Employee 69

Katie Paine's Measurement Blog

MAY 25, 2023

And you have to submit to a 30-minute sales call just to find out which category you actually fit into. Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Vendors love to make products sound like they solve all your problems. Read this guide first to understand the terminology.

Measurement 52

Measurement Communications Survey System 52

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. My new deep work routine. GET THE PDF + BONUS 51 DEEP WORK PRODUCTIVITY TIPS. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

DECEMBER 30, 2016

Here’s an extract: “How to create interesting content for a boring product or stale industry. If you fit into the latter category, this book will give you hope. As product categories mature there really isn’t much difference between company x and y, or the range of products/service they provide.

Writing 84

Writing Google Meeting Airlines 84

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. I mean, at the age of 40, I started a new business. I was a great risk. The second is simplicity.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

OCTOBER 21, 2014

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. No surprises here every brand has a Facebook page and is on “the Twitter.”

Social Media 118

Social Media Study Blogging Company 118

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

But what if you have no news? One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Doctor Spin

JANUARY 5, 2024

Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. size: 35,000 in Sweden) Activation (Situation) : Dave is an environmentally conscious consumer who reacts to news stories about climate change and sustainability issues being shared on social media.

How To 52

How To eBook Corporate Groups 52

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% Most people find independent journalism and earned media to be the most credible source of information.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. Ask The Experts. So I jotted down a list of PR/digital/SEO/content marketing influencers. “How?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? The future of earned media will be reserved for only the sexiest of brands, and preferably those with a budget for sponsored posts. Those five categories are: Consumption metrics.

Content Marketing 72

Content Marketing Social Media Marketing Media 72