Cision
JANUARY 5, 2016
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Through storytelling, you inform your audience about your brand.
Cision
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like?
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Cision
DECEMBER 3, 2015
So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Make sure your brand journalism plan is concentrated on your brand’s goals. Define your approach.
Ishmael's Corner
JANUARY 6, 2020
The Art Of Storytelling In Business Communications And Public Relations. Writing about the intersection of communications, journalism and branding, a never-ending stream of fodder for potential posts flew by my window every day. Techniques For Effective Business Communications. You can throw out many adjectives to describe 2019.
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.
Critical Mention
FEBRUARY 25, 2022
Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.
Communications Conversations
SEPTEMBER 26, 2014
This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. Many brands write these kinds of executive and employee stories. Forget about the brand for a moment.
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