Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Are you using social media to get closer with people to build your own personal brand? You may come in contact with leaders and business professionals every day.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet!

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, 216,000 new photos are added to Instagram. Content marketing isn’t a panacea.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Commercial radio + Instagram – Commercial radio loves this social network.

Communications 65

Communications Pinterest Reddit Radio 65

Cision

APRIL 16, 2015

Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Presspage

AUGUST 15, 2017

the importance of measurability. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. These trends included: the importance of influencers. the importance of online reputation management.

Technology 115

Technology Big Data Video Data 115

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

MARCH 30, 2016

Sometimes, we just need a little inspiration to prove measurable success. 15 Free Infographic Templates in PowerPoint. The Essential Guide to Branding Your Company. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed. Marketing is always changing to meet consumer demands.

Resources 40

Resources Marketing Pinterest eBook 40

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 120

eBook Product Launch Software Internal 120

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B companies, earned media and branded content ranked as the most effective digital tactics. 20) Should brands take a stand? 9) Senior marketers expect budgets to grow. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Barokas

FEBRUARY 12, 2019

Social media has undoubtedly transformed the way brands serve and interact with customers. According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc.,

Customer Service 60

Customer Service Social Media Media Infographics 60

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. Think: A simple infographic about you). Here are some of the elements we look for: 1. Real-world experience beyond the classroom.

Agency 48

Agency Real Estate Social Media Writing 48

Waxing UnLyrical

MARCH 26, 2014

Pixels (px): The term used to measure image dimension. Add your logo to bottom of image or use brand colors. Afterwards, just take a picture (I like to use Instagram to add a cool filter to it) and upload it to your computer. Flat icons also make infographics or mini graphics easy to create. So what does that mean? *

Web 77

Web Pinterest Creativity Print 77

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. We talk about aerosol nanometers of size for measuring aerosols. It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic.

Healthcare 78

Healthcare Storytelling Communications Local 78

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Quality over quantity.

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Almost every brand is creating content to offer value for their audiences, which means it’s even more difficult for people to find the information they are looking for. Enter content discovery! Let us take a look. billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28