article thumbnail

Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323
article thumbnail

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Measure, measure, measure. We recently spoke to specialist influencer marketing consultant Scott Guthrie about how much influence there is left on Instagram?—? Then you can measure the engagement rates?—?both both on organic and on brand collaborations. What Metrics Should You Measure?

Instagram 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance? Have you ever had to put a report together based on the performance of your brand or client’s Instagram posts? Let’s call it ‘owned Instagram data’. Today we ask why does Instagram send us out of its ecosystem for detailed insights?

Instagram 120
article thumbnail

These were the most engaged brand partnerships on Instagram in October

NewsWhip

Over the past few years, Instagram has turned into a media giant. Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. Beyond daily snapshots, the app has become a breeding ground for brands to advertise their products to a wider audience with brand partnerships.

article thumbnail

5 ways real-time media monitoring can help you measure brand reputation

NewsWhip

As prestigious a brand’s internal identity can feel to its workers, one unfortunate move externally can break its name down to nothing. Brands must be cognizant of their reputation, and the best way to do that is by using real-time media monitoring. . But just how exactly can you measure brand reputation with RTMM?

article thumbnail

How to Measure Your Brand’s Success on Instagram

Cision

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick. Engagement Per Post. Trackable URLs. Follower Growth Rate.

Instagram 120
article thumbnail

Is the pivot from Instagram photo posts to Reels working for brands?

Communications Conversations

But over the past year, Instagram has prioritized its TikTok lookalike, Reels, and brands have taken notice. In fact, some brands have almost moved to a Reels-only mentality when it comes to Insta. I wouldn’t say too many brands are going “all in” on Reels. Of course, this has been driven by TikTok.