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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. On the other, venerable brands may perceived with a limited ability to change. Driving Healthcare Innovation. Challenging Established Perceptions.

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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310
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Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. At the top of the funnel, hospitals generally look for two kinds of brand recognition. There’s global brand recognition, when a hospital seeks to be the best in category. Christopher S.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How can they overcome them?

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5 Ways Your Company Can Make a Social Impact Today

PRSay

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Healthcare. Healthcare organizations always have news on the horizon and can benefit greatly from spreading this news to as many publishers as possible. Because healthcare organizations are such public entities, they have a big need to create a positive public image for themselves. Curious as to which companies these are?

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. Healthcare Healthcare is one industry you might be surprised to realize utilizes PR, but public relations is becoming increasingly imperative here.