Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” Don’t Use PR for Evil It’s true that in the exalted world of high-growth technology companies, public image can make a brand. The most important corporate function?

Government 227

Government Corporate Resources Ethics 227

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Maxim Behar

FEBRUARY 21, 2022

The communications expert Maxim Behar proposed in an official letter to the Bulgarian Prime Minister Kiril Petkov the Government of the Republic of Bulgaria to buy all the rights to the slogan "Bulgaria - Dream Area" , which he created and registered years ago, for 1 euro. This is just a suggestion.

Government 52

Government Tourism Internal International 52

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . Hockey Canada is our national governing body for all amateur leagues of the sport. For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Prohibition

APRIL 12, 2024

Recently, several major updates have captured the attention of users and marketers alike – check them out below. For brands, optimising profile keywords as well as post content becomes crucial to enhance visibility. LinkedIn explores short-form video LinkedIn is venturing into the realm of short-form video content!

Social Media 62

Social Media Facebook Government B2C 62

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

Stephen Waddington

MAY 10, 2022

I spoke to the Influencer Marketing Trade Body’s Scott Guthrie about the report. It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. That is fair and right. What is an influencer?

Marketing 78

Marketing Government Sports Advertising 78

Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agency positioning for growth Another significant focus is helping agencies sort out their marketing and sales processes, and refine their proposition. COVID-19 is flushing out a fiercely competitive market. But there’s plenty of opportunity. It’s understandable.

Agency 122

Agency Creativity Marketing Government 122

Cision

OCTOBER 8, 2015

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. We arrived at a topic that appeals to every marketer active in social media. The employee advocacy theme is consistent among all five brands. Employee Advocacy.

Social Media 120

Social Media Brand Branding Airlines 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. I founded Vizu, the pioneering company in real time digital brand advertising measurement, which was bought by Nielsen in 2012.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. The research company polled 15,000 consumers across 15 markets, including the U.S.

Brand 108

Brand Branding Survey Customer Service 108

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. Did you know that certain business are eligible to participate in programs that give them access to specialists who assist in the marketing of their products and services? On Thursday, April 18th at 12:00 p.m.

Government 35

Government Agency Consumer Agriculture 35

5W PR

JUNE 15, 2022

Most cannabis brands make the mistake of not honing in on their PR efforts and simply hoping that they’ll be good enough to generate positive results. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Brand Awareness.

Brand 88

Brand Branding Consumer Pitching 88

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Like ad tech, cybersecurity is a crowded and highly segmented market full of vendors, services and enough acronyms to make your head spin. Does it excel in enterprise data security for the private sector or are government contracts the goal? Understand how you fit into the big picture. React to breaking news. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

5W PR

FEBRUARY 16, 2021

While no one can say with certainty what lies ahead for marketers in 2021, a glimpse at historical data may help answer some questions. They found that the average engagement rate for brands increased 6.39% in 2020, It was 1.16% in 2020 compared to 1.08% the year before. What does all this mean for marketers? 07% in 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.” They want to know why a company exists and what its brand stands for. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. The Internet has commoditised everything but brand Democracy isn’t the only casualty of the internet. Brand is often the only point of differentiation that’s left.

Brand 109

Brand Branding Privacy Hotels 109

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 105

Communications Brand Branding Policies 105

5W PR

AUGUST 23, 2023

These managers are responsible for developing and executing social media campaigns, engaging with the audience, monitoring brand mentions, and analyzing data to optimize social media performance. They engage with stakeholders, develop advocacy campaigns, and manage issues related to public policy and government affairs.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

FEBRUARY 12, 2022

So, trust is the theme for this week’s Unscripted Marketing Links [UML]. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. For example, I think the government, as in most civil servants, are honest hard-working people. Business is not a panacea for trust.

B2B 112

B2B Government Ethics Survey 112

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Members will be able to earn status by actively contributing to the community and then receive branded gifts. PR tech mentions Video makers.

Analysis 142

Analysis Tools Software SMB 142

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved. New York Fashion Week was Feb.

Training 97

Training Brand Branding Fashion 97

Mindful Marketing

AUGUST 27, 2022

The world’s third largest economy and a leader in culture and industry has uncorked a contest called “Sake Viva” that asks citizens in their 20s and 30s for new ways to make and market alcoholic beverages. The term sake refers to both a Japanese rice wine and to alcohol in general. Ironically, the answer is money.

Advertising 82

Advertising Advertising Government Consumer 82

Stephen Waddington

APRIL 13, 2022

Economic data points published by the Government this week are the strongest signal yet of economic turbulence ahead for the UK. If you’re increasing salaries by five percent in a market where inflation is six percent the impact in real terms is a salary cut. We’re still dining out and travelling on a post pandemic euphoria.

Energy 131

Energy Government Crisis Policies 131

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. What is more valuable than a brand (or personal) reputation? PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders.

Software 78

Software Banking Resources Government 78

5W PR

JANUARY 15, 2024

Supporting marketing and branding initiatives Strategic communications align closely with marketing and branding efforts. A cohesive communication strategy reinforces brand messaging, ensuring that it permeates various channels consistently.

Communications 78

Communications Policies Product Launch Reputation 78

Stephen Waddington

NOVEMBER 3, 2021

Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

Prohibition

APRIL 12, 2022

Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes. The tweet ‘Women belong in the kitchen’ that was promoted to users was not considered smart advertising, but instead insensitive and a cruel marketing strategy.

Advertising 62

Advertising Advertising Social Media Brand 62