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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106
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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. The main difference I noticed came from learning about our industry and the work we do in China.

Local 36
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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149
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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 166
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New leadership signals new — but unpredictable — opportunity for Indonesia’s tech sector 

The Hoffman Agency

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. Beyond relocating the capital city to Nusantara (known as IKN), the government plans to take a holistic approach to address Indonesia’s digital economy development needs.