Solo PR Pro

FEBRUARY 20, 2024

Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. Redefine Your Brand : As you shift focus, revisit what your solo brand stands for. Retain its essence but don’t shy away from reinvigorating its identity.

Agency 96

Agency Exercises Strategy Internal 96

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? What technically is a “brand”? Although a logo is central to a brand, a brand isn’t just your logo, it’s all the things that make up the external personification of your business. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences. Some won’t like how they look or sound on camera.

Training 100

Training Conference Technology Meeting 100

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency? No differentiation. It happens.

Agency 205

Agency Pitching Internal International 205

Stephen Waddington

JANUARY 12, 2022

There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

Burrelles Fresh Ideas

JANUARY 16, 2024

Think of the brands you deal with daily. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When brands and individuals communicate openly, honestly, and transparently, they build a foundation of trust that withstands challenges and crises.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Mix internal images with UGC. Here’s how to do it: 1.

Company 84

Company Brand Branding How To 84

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) Consider looking at your communications and public relations counselors this same way. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands? Behind the Brands.

Brand 98

Brand Branding Policies System 98

Prohibition

MARCH 27, 2020

They provide the perfect opportunity for brands to promote their expertise, discuss key trending industry topics and showcase their personality, unlike any other form of content. This year, we helped Huthwaite International do just that with the successful launch of their first podcast series: Mastering Negotiations.

Leadership 62

Leadership Exercises Trends YouTube 62

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Cision

APRIL 29, 2015

Rockoff and Ed Silverman appears, my curiosity piques and I wonder what impact it will have on the pharma brands referenced. Will the references to a company like Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand? Valeant Pharmaceuticals International Inc.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Contently - Strategy

JANUARY 26, 2023

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Shift Communications

JANUARY 30, 2020

When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. When I traced the source, it stunned me to find my employer’s blog listed right alongside powerhouse consumer brands. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart.

Corporate 149

Corporate Policies Privacy Construction 149

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

PR in High Definition

JULY 28, 2021

And that includes brands too. In fact, we’re increasingly seeing brands take a stance on polarising topics to show their audience that they too are entitled to an opinion and are ‘in the know’ of what’s going on. If it’s an international campaign you’re working on, be aware that you can’t just take a blanket approach.

Social Media 71

Social Media Exercises Banking Employee 71

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Now is the time to be even bolder.”. Ensure you have C-suite buy-in.

Communications 78

Communications Employee Financial Community 78

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? 1) Provide social media training for everyone that operates as an admin on a brand account. 3) Set up a SMMS (Social Media Management System) that is designed to post and monitor conversations about your brand.

Social Media 239

Social Media Crisis Training Media 239

Waxing UnLyrical

DECEMBER 14, 2019

Apparently the last time I actually did the “three words” exercise was 2012 … or, at least, that was the last time I shared them. A new decade feels like a pretty good time to pick this exercise up. The visual and metaphor of grounded electricity is also important for me to internalize. So here we go.

Exercises 95

Exercises Analytics Energy Financial 95

Mindful Marketing

MARCH 27, 2022

Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way to ensure it wins? public university campuses by enrollment?

Insurance 75

Insurance Insurance Television Exercises 75

PRSay

AUGUST 8, 2022

Is this topic too divisive for brands to discuss? The question now is, Do you need to have an exercise where you’re identifying risk as it relates to some of these social or policy issues? You need to engage with audiences so you can be prepared. Wade decision was more muted. For most companies, this was a health care issue.

Employee 175

Employee Survey Policies Leadership 175

PR Job Coach

SEPTEMBER 10, 2013

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Your credibility, integrity and personal brand are all built on your associations.

Pinterest 120

Pinterest Case Study Internal International 120

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. E = Exercise. What are your goals for 2018 and what tools, skills and roadmap will get you there? Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind. Then, there’s A.G. A = Affirmations.

Crisis 0

Crisis Journalism Hotels Case Study 0

Mark My Words

JULY 4, 2018

Although the calls for boycotting the World Cup did not ultimately amount to any significant protest it is notable that this year sees the number of official sponsors down from eight in 2014 to five, with Anglo-American brands like Johnson & Johnson and BP among those to pull out. Nyet – it’s only football.

Exercises 60

Exercises Sports Internal International 60

Landis PR

AUGUST 23, 2021

I am proud of it because it received an honorable mention by the Trade Association Business Publication International TABPI awards. Reading, exercising, gardening or spending time with my family. Understand the brand first. It really honed in on how the COVID-19 pandemic impacted grocery retail. Find out where you fit.

Meeting 69

Meeting Media B2B Transportation 69

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Since all skills, crafts and abilities atrophy without exercise, it’s essential for people to maintain a high level of engagement in their work. Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. The year was 1992.

Financial 147

Financial Employee Leadership Training 147

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PRSay

APRIL 11, 2019

Here are some exercises to inspire healthy improvement in both ourselves and in others. Heathere Evans, APR is a communications consultant known for her emotional intelligence workshops and coaching programs that help transform cultures, individuals and brands. Consider this for people you manage.

Exercises 154

Exercises Leadership Instagram LinkedIn 154