The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. Image by Anna Fox .

B2C 157

B2C Study Exercises Sports 157

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. It must be our branding promise and reputation as we serve others. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. The year was 1992. Do well by doing good.

Financial 147

Financial Employee Leadership Training 147

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. The template we selected ( Jumbo ) aligned with our design concept and needs for differing types of internal pages.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. What stands out here?

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Can your PR firm bring big creative ideas and execute on them?

B2B 67

B2B Trade Shows Survey Study 67

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Selective hearing helps no one.

Publicity 164

Publicity Ethics Data Community 164

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content. Talk to Us !

Survey 103

Survey Report Media B2B 103

Waxing UnLyrical

OCTOBER 28, 2015

They humanize giant corporations and make brands relatable to customers. McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. This talk will inspire you and motivate you to break through creative barriers.

Storytelling 40

Storytelling Resources Writing Corporate 40

Buzzstream

NOVEMBER 10, 2020

Once you’ve nailed their name, a long-winded opener is unnecessary, but charging straight in with a line such as, ‘Here are some new products from [brand name], please find the imagery and prices attached’, can also be seen as rude or unprofessional. . Prove you understand the sector and topic. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

PR 20/20

DECEMBER 6, 2016

Compare that to the following use case: A B2B software brand in the productivity space wants a 1,000-plus word post on time-tracking tools and their evolution over time. The content will be used to attract users who are interested in other solutions on the market, then prove how this brand’s next-generation solution is actually superior.

Content Marketing 40

Content Marketing Marketing System Technology 40

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Be flexible and creative. There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. They also used DALL-E and Midjourney to automatically generate pictures for each promotion. .”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Are you always representing your brand? 100%, 100%. And how does that work?

Ethics 80

Ethics Employee Communications System 80

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Jorg Pierach. A s Aren't Forever. Kelly Puspoki.

Travel 48

Travel Exercises Corporate Internal 48

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

MARCH 15, 2019

The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted. Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here.

Company 111

Company Pitching System Interviews 111

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. 13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Get creative with compliance. Report Methodology.

Financial 111

Financial Industry Report Insurance 111