Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Instagram : 2.47

Radio 59

Radio Pinterest Television Government 59

NewsWhip

DECEMBER 9, 2021

Last Wednesday, just one day after plans for the company to go public hit the wires, the Better.com CEO Vishal Garg shocked the world when he fired 900 employees on a Zoom call, and the apology he’s given since then has actually done little to help. Media and Public interest to articles about Better.com CEO firing employees.

Crisis 78

Crisis Instagram YouTube Employee 78

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Solo PR Pro

APRIL 13, 2021

Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”. Another component of word of mouth, influencers can drive enthusiasm around your brand. Association. Validation. Enthusiasm.

Marketing 89

Marketing Employee Local Community 89

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.

Travel 144

Travel Video Industry Tourism 144

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Konnect Agency

OCTOBER 2, 2019

We work hard to secure national, local, and trade media coverage for our amazing clients – but once that placement goes live, our efforts don’t end there. Maximizing traffic to the piece is a great way to promote your company and build brand awareness. Encourage employees to share the news as well. Networking.

Instagram 71

Instagram LinkedIn Social Media Agency 71

PR 20/20

MARCH 26, 2020

One of our core tenets is the belief that marketing can make brands “more human.”. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." Making decisions on behalf of our clients, we become part of the brand management team. How will horizontal management affect employees? -

Meeting 98

Meeting Advertising Advertising Agency 98

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Outside of her “day-job”, Megan is passionate about food and fitness, and posts her personal paleo recipes and tips at @paleoinspo on Instagram. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The programme is the brainchild of the PRCA’s Diversity Network, led by Pema Seely and Ran Lakhani. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. At IMP Media we work with brands who recognise the power of these stories – and give them a systematic way to discover them.

Storytelling 60

Storytelling Local Community Case Study 60

5W PR

DECEMBER 8, 2021

Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. These days, Instagram allows brands to appear more human to their audiences, showcase their products, recruit new talents, and inspire their audiences. User-Generated Content.

Instagram 88

Instagram Strategy Marketing Education 88

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. We’ve all seen it before. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. We’ve all seen it before. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. We’ve all seen it before. ALMOST Free Exposure.

Small Business 60

Small Business Social Media Media Analytics 60

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Where did this magical box come from? Birchbox , of course.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

APRIL 13, 2017

I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees. For example, about a year ago we launched an Instagram account (@aanbrain.) I am part of theSkimm’s ambassador program; I think their brand is an important one to watch.

Case Study 113

Case Study Study Analytics Meeting 113

Sword and the Script

OCTOBER 29, 2019

Both versions provide three users seats, but you need the expert version for all the bells and whistles and white label branding. Among its customers are agencies that range from the smaller side with 3-5 employees – all the way up to 120 or more staffers. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Instagram is the important exception to the rule. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

Burrelles Fresh Ideas

OCTOBER 10, 2023

A well-thought PR plan ensures your videos reach the right audience, resonate with their interests, and amplify your brand message in a meaningful way. This, in turn, will make your brand more memorable and encourage the audience to stick around for more intriguing narratives they expect from you. to access relevant data for your KPIs.

Video 87

Video Publicity Marketing Analytics 87

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet!

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Instagram is the important exception to the rule. These include: Your company name.

How To 57

How To Instagram Social Media LinkedIn 57

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. ” Instagram: How many followers do they have? Twitter: How many followers do they have?

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0

Communications Conversations

NOVEMBER 24, 2014

As part of that presentation, I had a section dubbed “Content Cornerstones”, where I suggested 9 tips to consider when creating online content on behalf of your brand or client. 1: Instead: Stay true to your mission, values and brand voice. Sleep Number (client) stays on brand with most of its posts.

Case Study 166

Case Study Strategy Study Hotels 166

Landis PR

SEPTEMBER 27, 2021

We’ve promoted launches, anniversaries, crises, reputation management, IPOs and just plain brand awareness. I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR. From there, it’s been a wild, fun, sometimes challenging and always rewarding ride. .

Agency 105

Agency Travel SEO Nonprofit 105

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. And influencers were starting to work more closely and frequently with brands in the market. Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages. Since it’s 2020 and everything sucks, allow me to take you back to 2015.

Corporate 139

Corporate Blogging Banking Measurement 139

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. View this post on Instagram.

Banking 93

Banking Content Marketing Examples Industry 93

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100