Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. It’s no wonder then that visual content is the top marketing trend for 2016. Especially when you’re talking about marketing and digital PR. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. There’s too much good, free, intel — remember the Real Time Web ?

Twitter 235

Twitter Customer Service Web Facebook 235

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( LinkedIn B2B content Report ).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. 83% of those polled now employ BORIS.

Retail 88

Retail Mobile Study Web 88

Landis PR

FEBRUARY 5, 2024

The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry.

Publicity 59

Publicity Privacy YouTube Analysis 59

The Proactive Report

JUNE 18, 2021

PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. PR fills up the top of your sales funnel.

Small Business 213

Small Business Fashion Groups Local 213

5W PR

APRIL 16, 2020

This is where remarketing and retargeting come in: both tactics are designed to help businesses reach back to customers who have shown interest in their brand. That said, it’s easy to confuse the two when devising a digital marketing strategy. Remarketing. Remarketing emails are especially effective due to their wide reach.

Google 88

Google Web Instagram Tools 88

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. The use of brand sites on mobile indicates that a business absolutely must have a good mobile site.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. The use of brand sites on mobile indicates that a business absolutely must have a good mobile site.

Mobile 100

Mobile Google SEO Web 100

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

JANUARY 24, 2024

According to a recent study from uSERP , link insertions are used about 10% of the time in link builder’s marketing mix, right behind 13% guest posting. If your site is brand new, making the case to link to you will be easier if you have high-quality content. So, we could use this as our link to insert.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. from SEO to Web Dev).

Software 151

Software How To SEO System 151

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Will India See a Rise in Digital PR?

Analytics 75

Analytics SEO Google Facebook 75

The Proactive Report

JUNE 20, 2015

Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Get my Digital PR Tips Newsletter. Journalists are very active in social media and Twitter in particular. How do Journalists use Twitter? It’s more work than we used to do.

Twitter 100

Twitter Media Relations How To Media 100

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media 68

Social Media Media Digital PR Facebook 68

Lauri Pehar Borsh

MAY 27, 2014

Last year, I wrote an article for Jaffe –the legal industry’s full-service PR and marketing agency, entitled Come Out from Behind the Brand. In doing so , all of this can and will lead to increased online visibility (digital PR and publicity!) >>> Read my guest post on the Jaffe Blog.

Social Media 60

Social Media Media Digital PR Facebook 60

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. You’ll have three options to choose from; Search the Web, Search News and Import Existing.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Solo PR Pro

APRIL 19, 2016

This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. She is also a marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Have you heard of Facebook Lead Ads? link] .

Facebook 40

Facebook Mobile Advertising Advertising 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Secondly it’s becoming commoditised.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Cision

JANUARY 10, 2018

So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond.

Brand 254

Brand Branding Web Content Marketing 254

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Lauri Pehar Borsh

APRIL 30, 2014

This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls. Just as traditional advertising and sales approaches remain critical components of your marketing and branding toolbox, social media network broadcasting is also becoming more and more necessary.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83