ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Tell, don’t sell.

Brand 173

Brand Branding Storytelling Video 173

5W PR

JULY 9, 2019

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Travelers.

Marketing 79

Marketing Travel Healthcare Fashion 79

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? Are the 4Ps ready for a makeover?

Storytelling 52

Storytelling Brand Branding Marketing 52

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. A closer look at buzz marketing.

Viral 73

Viral Marketing Real Estate Travel 73

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Communications Conversations

JUNE 18, 2020

It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s changed how we eat out.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Konnect Agency

OCTOBER 30, 2019

And, in our always-on, always-connected world of smartphones and social media, available content, information and alerts will likely increase and it will become even harder to maintain focus and stand out in a crowded landscape. No matter the industry, marketing has become increasingly complex! Here’s what you should know.

Marketing 64

Marketing Consumer Local Social Media 64

Contently - Strategy

JULY 22, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. ” Local travel for a global audience.

Travel 58

Travel Hotels Storytelling Content Marketing 58

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach? Are the 4Ps ready for a makeover?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Critical Mention

NOVEMBER 20, 2020

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Intentional Content. Trust in your Brand. for every dollar invested.

Tourism 157

Tourism YouTube Radio Social Media 157

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Contently - Strategy

OCTOBER 18, 2021

Over the years, I’ve seen hundreds of companies poison their marketing, sales, and internal comms with jargon. He didn’t brag about “a future-facing real-world experience platform that would change the face of travel.” The post Is ‘Pluralistic Ignorance’ Ruining Your Marketing and Comms?

Marketing 64

Marketing Storytelling Travel Corporate 64

Contently - Strategy

AUGUST 28, 2019

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. A well-designed piece of branded print media is even more rare.

Travel 82

Travel Content Marketing Examples Airlines 82

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. ” Encountering Brands out of Shopping Context.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Too often, new business owners make the mistake of committing to their brand name before researching available domain names. A travel PR firm could go with TravelPR.agency. How will you market your firm? agency, media and. You could claim FoodNews.media.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience.

Storytelling 136

Storytelling Video Strategy Analytics 136

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. The takeaway? It comes down to three reasons: Fear. Lack of buy-in.

B2B 94

B2B Company Survey Enterprise 94

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues.

Advertising 110

Advertising Advertising Real Estate Travel 110

Contently - Strategy

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. What your brand cares about.

Strategy 78

Strategy Exercises Content Marketing Energy 78

Cision

SEPTEMBER 18, 2015

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies.

Video 120

Video Analytics Customer Service Content Marketing 120

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. If you find yourself posting on a channel “just because,” take a step back and think about what makes sense for your brand and your audience. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Karen Freberg

JUNE 6, 2022

I need to study up on how to travel again for in person conferences. NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. I missed seeing faces of colleagues who are in the industry. This warmed my heart!

Conference 72

Conference Construction Travel Meeting 72

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? We invite you to join us in navigating marketing’s next frontier. Are you ready?

Conference 45

Conference Marketing Case Study Hotels 45

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. He has been involved with search engine optimization and internet marketing since 2007.

SEO 84

SEO Mobile Engineering Ethics 84

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

AUGUST 22, 2019

Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world. More specifically, digital and broadcast media has been increasingly taking over brand-building efforts across all industries. . Priscilla Osorio is the marketing coordinator for Critical Mention.

Video 95

Video SEO Engineering Radio 95

Marketwired

DECEMBER 21, 2015

Feature releases, which are typically focused around an evergreen topic rather than breaking news to be shared right away, can allow you to appeal to people with a variety of niche interests, and reach markets outside your industry. Feature release topics can include travel, health, family, pets, personal finance and holiday gift buying.

Writing 100

Writing Blogging Newspapers Travel 100

Cision

JULY 26, 2016

To be successful in PR now, you have to be an analytics professional, a social media guru, a content marketing creator, a media relations pitcher and a great writer – plus you have to know and understand search engine marketing and search engine optimization. Where do you think the PR industry is headed? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Cision

MARCH 31, 2016

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. With so much content saturating the marketplace today, how can brands stand out? We’re numb to it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

JULY 7, 2015

Verified accounts , improved search and “buy” buttons are just a few of the changes making waves in the marketing and PR departments. More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? What do they mean for you? These six tips may help. Determine goals at the outset.

Pinterest 120

Pinterest Measurement Exercises Travel 120