Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. But consumer spending has continued to grow.

Comparison 296

Comparison Advertising Advertising Reputation 296

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Contently - Strategy

JULY 22, 2021

But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables.

Pitching 63

Pitching Consumer How To Meeting 63

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. How can brands keep up? Being hyperaware of your environment is a great way to help guide brand strategy. What about PR professionals?

Consumer 226

Consumer Trends Agency Pitching 226

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . Brands are now increasingly looking to identify real-time cultural trends across social media. Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Cision

AUGUST 10, 2016

Today’s consumers aren’t interested in hearing your brand shout at them. Instead, they want their voices heard first, so your brand can address their needs. Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them.

Advertising 120

Advertising Advertising Consumer Travel 120

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

PRSay

JANUARY 29, 2019

Being able to stay on top of how people consume information is critical to even making a small dent.”. In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients.

Tourism 150

Tourism Employee Web Travel 150

Bianchi Biz Blog

JULY 20, 2023

derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. CES draws an international, diverse audience. With pandemic-driven travel bans around the world lifted, CES 2024 should attract an even larger crowd.

Automotive 57

Automotive Mobile Transportation Internal 57

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Maybe customer research sounds daunting or time-consuming, but you can’t afford not to take this time,” she said.

B2B 137

B2B Company Survey Enterprise 137

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. What are some of the biggest PR challenges brands face today?

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. With my demanding job, weekly travel is a given, and long hours often arise unexpectedly. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. April is APR Month at PRSA.

Nonprofit 117

Nonprofit Conference Study Retail 117

Bianchi Biz Blog

OCTOBER 28, 2021

While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel. A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Cision

OCTOBER 19, 2016

The key to successfully getting influencers on board with your brand depends on your ability to ask what you can do to help them first. For example, instead of covering the overall travel industry, a microinfluencer might focus on backpacking in Thailand with a disability. Who are you targeting?

Marketing 120

Marketing Measurement B2C Internal 120

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. Increasingly influencers demand a fee for working with an organisation or brand. Public relations is no different.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories. What are your consumers saying? Who is defending you?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. You instantly bring out the humanity of the brand. Which got me wondering how well this concept travels with brands in countries with “controlled” governments. Naturally, I thought here’s a brand worth a deeper look.

Airlines 134

Airlines Storytelling Facebook Internal 134

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. The impact of the COVID-19 pandemic.

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? There are three important things to remember about storytelling: Understand how stories travel.

Conference 113

Conference Communications Storytelling Social Media 113

Konnect Agency

OCTOBER 30, 2019

An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. Not only do today’s consumers have more options available to them than ever before, but they also look to those they perceive as like-minded to influence their purchasing decision.

Marketing 64

Marketing Consumer Local Social Media 64

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Another would be to simply thank current clients for their commitment to your brand.

Publicity 74

Publicity Employee Analysis Radio 74

David PR Group

APRIL 8, 2019

Evidence of this emerged last week with two high-profile incidents in the travel industry. The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. Consumers are left to wonder if this is a rampant problem. .

Crisis 58

Crisis Airlines Reputation Travel 58

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. What insights will connect her more closely to the car and the brand?

Meeting 74

Meeting Automotive Media Journalism 74

Mark My Words

DECEMBER 15, 2020

PR guru Mark Borkowski told MailOnline the $28-per-pack oat-milk ‘superlattes’ are the first ‘baby steps’ towards Meghan and Harry building a billion dollar brand for themselves in the US. He said: ‘This coffee brand is the first baby steps of building their global brand.

Instagram 60

Instagram Brand Branding Publicity 60

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Is your agency team mindful of travel expenses, bringing only the team members who matter most? An agency partner should “speak your language,” striving to know your business so thoroughly that it adopts the brand voice in creating content, responding to reporter queries, or crafting a creative presentation for senior management.

Agency 136

Agency Print Course Travel 136

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. PR Fail Level: Blame the victim.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Deirdre Breakenridge

JANUARY 20, 2015

Keep in mind, a good design firm will do its best to balance these scales internally to be able to meet as many client needs as possible (just like a good PR firm). His specialties include design management, brand management, design research, and building and nurturing multi-disciplinary design teams. Are they problem solvers?

Creativity 150

Creativity Healthcare Fashion Travel 150