ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. So, when should a brand take a stand? The answer depends on the brand.

Brand 174

Brand Branding Fashion Advertising 174

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Maybe it’s not like the traveling “tours” of decades ago, but the face-to-face factor is very powerful. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. This makes it a popular choice for business and leisure travelers alike.

Hotels 78

Hotels Groups Travel Marketing 78

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel. Metrics to gauge whether a travel app is taking off.

Tourism 45

Tourism Travel Mobile Nonprofit 45

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Rachel’s goal was more than learning about wine—it was also about building a successful brand.

Study 130

Study Travel Film Industry 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. Social and media channels were blazing with backlash following the president’s executive order restricting travel to the U.S.

Brand 120

Brand Branding Travel Policies 120

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Our work will be bifurcated. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. The Device Mesh.

Hotels 198

Hotels Mobile Travel Automotive 198

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. What the data shows about marketing in a recession.

Comparison 296

Comparison Advertising Advertising Reputation 296

Contently - Strategy

JULY 22, 2021

But in travel? Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos.

Travel 96

Travel Hotels Storytelling Content Marketing 96

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And keep in mind that internal communication departments often provide room for growth as you develop your skills.

Industry 316

Industry Fashion Travel Tourism 316

Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Click thumbnail image below to view press release During this time, many brands offer fall promotions and products. Plan your fall travel with Amtrak Virginia today!

How To 95

How To Tourism Fashion Travel 95

ReimaginePR

JULY 4, 2015

As a consultant/advocate for Asian Outreach in Mongolia and Cambodia, he regularly travels often to the region. And on top of all that, David is also currently collaborating on a new children’s series geared towards engaging youth in international development and social justice issues. A New Kid’s Show in the Works.

Film 120

Film Brand Branding Enterprise 120

Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Click thumbnail image below to view press release During this time, many brands offer fall promotions and products. Plan your fall travel with Amtrak Virginia today!

How To 93

How To Tourism Fashion Travel 93

NewsWhip

APRIL 7, 2022

These changes, while valuable, have also produced various challenges for brands and those who manage them. . There are a few things we know for certain: News now travels at lightning speed. Brands are capable of making an impact, and being impacted from the real-time sharing of news. Measure conversations in real time.

Analysis 158

Analysis How To Media Retail 158

Presspage

APRIL 11, 2024

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? Building strong customer relations After 15 successful years, the founders say Presspage still owes its success to building strong customer relations with some of the world’s best-loved brands.

Enterprise 117

Enterprise Automotive Company Airlines 117

PR in High Definition

JUNE 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe.

Internal 48

Internal International Company Local 48

NewsWhip

MARCH 15, 2024

Brands are now increasingly looking to identify real-time cultural trends across social media. When reading social media data you never know what you might find, and a great deal of what I look for depends on the research brief that I set up with our internal partners.

Data 78

Data Social Media Consumer Trends 78

PR in High Definition

MAY 21, 2019

Before officially taking your brand abroad, it’s important to consider a couple key items that will be critical to the expansion success overall. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe.

Internal 48

Internal International Company Local 48

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Link your brand with ideas.

Reputation 221

Reputation How To SEO Guidelines 221

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. We have the platforms to do so.

Brand 78

Brand Branding Groups Data 78

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

PRSay

JULY 18, 2022

Prior to ZF, he led international communications and launches at DaimlerChrysler and was head of communications for Mercedes-Benz Car brands for many years. There is less flexibility when it comes to corporate identity/design and brand issues. He is the 2022 PRSA international assembly delegate.

Local 95

Local Internal International Crisis 95

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What are some of the biggest PR challenges travel and lifestyle brands face?

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Or maybe a commentary on millennials for a B2B brand – the possibilities are numerous.

Analytics 130

Analytics Internal International Pitching 130

Buzzstream

FEBRUARY 6, 2020

The teams at BuzzStream and Fractl consider authority to be a crucial aspect of any brand and any content created by that brand. The Travel + Leisure editorial board provided their thoughts on the top summer vacation destinations. WELL-KNOWN BRAND OPINION]. Also noteworthy here is the power of an authoritative brand.

Travel 119

Travel Data Survey Analysis 119

wiredPRworks

MARCH 23, 2022

Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Podcast Index. New Podcast Apps.

Web 119

Web Transportation Social Media Community 119

Mark My Words

AUGUST 11, 2022

Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA. “The airline is resuming its operation to Moscow to meet travel demand for passengers wishing to fly to and from Russia from the UAE capital. ” [link].

Airlines 60

Airlines Policies Travel Corporate 60

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Stop by booth 333 and play a game of cornhole, enter our raffle for a $200 Southwest travel voucher, or just take a moment to kick back and relax. Sunday, October 23 – Tuesday, October 25.

Conference 40

Conference Internal International Sports 40

NewsWhip

AUGUST 31, 2023

As of 2023, she is working as an international climate editor at CNN. Her coverage extends to a wide range of subjects, encompassing history, science, travel, and sustainability. To read more about how brands are approaching sustainability in 2023, check out our report here. interactions.

Energy 78

Energy Crisis Travel Report 78

PR in High Definition

AUGUST 29, 2017

But a recent trend has seen fake news begin to target brands. Lies tend to travel much faster than the truth, and fake news is designed to travel quickly through the internet, meaning brands need to be switched onto the threat these lies present to the business. For PR professionals, this trend is of concern.

Reputation 54

Reputation Brand Branding Reddit 54