5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

PRSay

APRIL 12, 2024

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Wielding social media as their weapon, stakeholders have the power to protect or damage a brand.

Report 86

Report Corporate Employee Policies 86

Stephen Waddington

FEBRUARY 15, 2022

COVID-19 has been a significant driver, but media change, a reappraisal of brands, and business performance are also factors. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

NOVEMBER 23, 2021

The study by Edelman and LinkedIn found “more than half (51%) of C-suite executives say they spend more time-consuming thought leadership than before the pandemic began.”. Why decision-makers consume thought leadership. Understanding why a decision-maker consumes thought leadership is the key to cutting through the clutter.

Leadership 145

Leadership B2B Study LinkedIn 145

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Download our free ebook on the role of SEO in PR. In short, it’s a mess.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. Click To Tweet.

Survey 124

Survey Brand Branding Analysis 124

Newsfile

JANUARY 30, 2024

Download the report! Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Define challenges and opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Aligning a brand with a celebrity is the oldest type of influence marketing. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 8, 2016

Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication. In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices. The move boosted downloads of Lyft’s ride-sharing app over Uber’s.

Strategy 72

Strategy Brand Branding Employee 72

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Isn’t this more time-consuming? Unless you’ve got a wide reach and strong brand recognition, the launch of a new product probably isn’t going to make the news.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR in High Definition

OCTOBER 26, 2020

We have always worked with tech-driven companies, building their profiles and shaping reputations. Consumers may be careful with their cash over Christmas, but they’ll still be spending. With funding, they’ll invest in R&D, get their propositions straight and start to shape their reputations and grow. The ‘Clean Dozen’.

Retail 62

Retail Reputation Transportation Technology 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Don’t cut corners. Everything counts. Move swiftly to correct untruths.

Publicity 120

Publicity Storytelling Journalism Viral 120

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth.

Analytics 170

Analytics Measurement Data Technology 170

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm.

Software 78

Software Case Study Technology Tools 78

PR Fuel

AUGUST 5, 2021

It takes over five impressions before people begin remembering your brand. In time, brand awareness could even become recognition. The next time a consumer needs your product or service, they’ll recall seeing your release. Opening a new brand. Videos are powerful, compelling, and easy to consume.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Beyond PR

JULY 25, 2017

This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So how do you go about getting quality backlinks and improving your brand’s SEO the right way? By using a media database to target reputable outlets in your industry. Try leveraging the power of earned media.

Strategy 64

Strategy How To SEO Engineering 64

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. All brands want their audiences to talk about their content. Download How Buyer 2.0 What’s the best format?

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement.

Software 85

Software Internal International Pitching 85

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Guest Post by Dan Beltramo. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Presspage

AUGUST 15, 2017

the importance of online reputation management. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences. Download our latest eBook! These trends included: the importance of influencers. contributors.

Technology 115

Technology Big Data Video Data 115

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It comes down to simple math: The more times your brand is mentioned, the more visible you become. Expand social media presence. Gain influencer attention.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now. Greater reach but also a potential reputation issue. Get up to date here. The results?

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62