Stephen Waddington

FEBRUARY 15, 2022

There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations. It also impacts the corporate and consumer brand. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

NOVEMBER 23, 2021

The study by Edelman and LinkedIn found “more than half (51%) of C-suite executives say they spend more time-consuming thought leadership than before the pandemic began.”. Why decision-makers consume thought leadership. Understanding why a decision-maker consumes thought leadership is the key to cutting through the clutter.

Leadership 147

Leadership B2B Study LinkedIn 147

Cision

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

PR in High Definition

JANUARY 26, 2022

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. The post New year, new me?

Guidelines 62

Guidelines Employee Social Media Reputation 62

PR in High Definition

FEBRUARY 22, 2021

His reputation has been especially damaged by claims of wealth hoarding. Amazon’s comms team is probably relishing shaping Jassy’s reputation. These topics are increasingly in the media, so will pose a challenge to Jassy’s reputation as the company’s leader. Jassy, on the other hand, is not burdened by these issues.

Communications 71

Communications Reputation Energy Leadership 71

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. Find desired influencers and creators for your wider campaigns Increased reach, consumer trust, and reputation are just one of the many benefits of influencer campaigns.

Trends 62

Trends SEO Viral Social Media 62

Presspage

FEBRUARY 10, 2020

It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Isn’t this more time-consuming? According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 8, 2016

My goal is to expand the marketing of Cerrell’s respected reputation, publicize the good work of the firm and strengthen our public relations capabilities. What are the keys to maintaining a positive brand reputation? What role does social media play in protecting a brand’s reputation? Brands need to be authentic and human.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation.

Company 120

Company Guidelines Leadership Financial 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Melissa Agnes

MARCH 14, 2015

This video, as I’m sure you recall, was titled “ United Breaks Guitars ” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8 Download this file (right-click and choose “save as”). Subscribe: iTunes | Stitcher.

Airlines 113

Airlines Crisis Management Transportation Crisis 113

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Don’t cut corners. Everything counts. Move swiftly to correct untruths.

Publicity 120

Publicity Storytelling Journalism Viral 120

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences.

Strategy 72

Strategy Education Resources Examples 72

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand.

Analytics 170

Analytics Measurement Data Technology 170

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. I knew that would be very time-consuming, and in many cases impossible, so I decided against it. This option was also time consuming and I knew it would take a long time to pay off. And we’d held those positions for several years. Sound too good to be true?

SEO 100

SEO eBook Google Engineering 100

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm.

Software 78

Software Case Study Technology Tools 78

Beyond PR

JULY 25, 2017

By using a media database to target reputable outlets in your industry. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over. So, how can you ensure that happens?

Strategy 64

Strategy How To SEO Engineering 64

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement.

Software 85

Software Internal International Pitching 85

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Consumable content means a quick, fun message that is easy to engage with or respond to. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Wildfire

AUGUST 1, 2018

PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” and is freely available for download in PDF format. The ensuing narrative has been that “taking a stand is no longer an option for brands.”. from Frank Strong.

Survey 126

Survey Brand Branding Analysis 126

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Don’t miss out download now. Six examples of insane honesty The PR industry has worked hard to lose its reputation of bending the truth and inflating statistics but how honest are we prepared in campaigns? Download our ebook PRetrospective now.

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JANUARY 31, 2023

This tells us that consumers are often driving their own agenda across social media, particularly on Twitter and LinkedIn. This shows how essential it is to monitor both mainstream and social media discussion about your brand if you want to build an accurate view of your reputation.

Analysis 195

Analysis Media Fashion Retail 195

PR 20/20

JANUARY 15, 2019

Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” With this type of growth and consumption of video ads by consumers, video ads should be part of every marketer’s strategy in 2019. preferences based on downloaded content / viewed website and landing pages, etc.).

Trends 57

Trends Marketing Software Video 57

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? Guest Post by Dan Beltramo. Sales and Marketing are measured by their business impact, and PR will be, too.

Measurement 56

Measurement Storytelling Data Technology 56

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Facebook’s algorithm move towards benefiting native video too has had a big impact.

Video 38

Video Social Media Media Google 38

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

Beyond PR

SEPTEMBER 21, 2016

There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. Consumer companies, however, should think hard before unveiling a new product with nothing to sample.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

PRSay

APRIL 12, 2024

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Download a copy of the report here.

Report 87

Report Corporate Employee Policies 87

Newsfile

JANUARY 30, 2024

Download the report! Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. And don’t forget to download the transcript of the September 28 #measurePR chat , so you can relive the campfire.

Measurement 58

Measurement Tourism Community Social Media 58