NewsWhip

OCTOBER 13, 2022

Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Tools like NewsWhip’s real-time and predictive alerts can keep you informed when a story about your brand breaks.

Brand 148

Brand Branding Sports Crisis 148

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Do a brand vs. brand analysis of Share of Voice month over month to show progress towards mindshare or continued dominance. Now my new favorite brand!”.

Software 0

Software Comparison Media System 0

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. Looking for inspiration? Salvation Army.

Brand 159

Brand Branding Comparison Viral 159

The Proactive Report

JANUARY 4, 2023

The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. As well as growing traffic to your website and most importantly – sales, position zero establishes brand expertise. Comparisons. Top Tip: Featured snippets are used as voice search results. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. Brands to watch in 2018. Bulletin experiential retail stores for women.

Brand 136

Brand Branding Retail Comparison 136

The Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 162

Social Media Media Analysis Data 162

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. This will only grow in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Prohibition

APRIL 18, 2023

Coverage in well-known publications is a sign your activity has been successful in raising brand awareness and getting in front of the eyes of key target audiences. Brand Mentions Brand mentions indicate the number of times your brands name or product is mentioned across publications and social media.

Measurement 62

Measurement How To Comparison B2C 62

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. Keep reading and grow your business’s brand reputation today! If written well, a press release can be an effective component of your business’s marketing strategy. The Importance of PR to Small Businesses.

Small Business 101

Small Business Comparison Writing Reputation 101

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. As a result, 89% of Onclusive customers say that they are able to link their PR strategies with business impact.

Media 195

Media Software Analytics Measurement 195

Cision

MARCH 14, 2017

Burying competition, the brand even developed a robust landing page that allows users to buy stuffed Buster toys, listen to and purchase the video’s soundtrack, learn about nature from an expert, and donate to the Wildlife Trusts. Creative Strategies. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast!

Comparison 62

Comparison Video B2C Case Study 62

NewsWhip

NOVEMBER 22, 2023

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you, direct to your inbox. Ideal for daily briefings and quick situational awareness.

Viral 78

Viral Analysis Comparison Trends 78

Sword and the Script

JULY 20, 2021

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. The first step of building a successful lead generation strategy is knowing who you want to attract. The first step of building a successful lead generation strategy is knowing who you want to attract.

B2B 172

B2B Company Marketing SEO 172

Buzzstream

MAY 12, 2020

In this article, we’ll look at three key elements in successfully transitioning to a remote work culture: technical tools, communication strategies, and adaptability. There are plenty available, and many sites carry comparisons of them. Tools and Systems. First, let’s return to my point above. Embrace personalized remote working.

Strategy 102

Strategy Employee System Tools 102

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Understanding the site impact of content in different publications can provide insight into which direction or PR strategy you should use. Use topic segmentation to determine which topics to align with your brand.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. Jennifer sat down with me to discuss her PR career thus far, the differences in communicating across cultures, and the importance of analytics in driving PR strategy. How did you get your start in PR?

Travel 166

Travel Comparison Analytics Financial 166

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Your public relations strategy may only be targeted at a niche market, so 400 followers may be just what you want.

Strategy 93

Strategy Publicity Comparison Social Media 93

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. Accordingly, strategies shifted, messaging changed and tactics were modified in an effort to navigate marketing through the unknown. 28% said brand building. So, how did marketing do?

Survey 150

Survey Marketing B2B Comparison 150

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Doctor Spin

NOVEMBER 30, 2023

For instance, when people are encouraged to take small actions in favour of a cause or brand, like participating in a campaign or using a sample product, these actions can subconsciously alter their attitudes to be more favourable towards that cause or brand. For questions or PR support, contact me via jerry@spinfactory.com.

Handbook 52

Handbook Journalism Comparison eBook 52

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Understand Your Brand’s Audience. Analyze Your Brand Publicity Values. Great businesses never miss a mention of their brand.

Analysis 105

Analysis Comparison Reputation Radio 105

PR 20/20

JANUARY 9, 2023

Today’s customer wants to be informed before making a purchase decision and look to brands that offer the right resources to match their needs. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!).

Comparison 87

Comparison Resources eBook Case Study 87

PR 20/20

OCTOBER 18, 2021

Cultivating trust between you and your customers begins with a transparent content strategy. Why make visitors guess if they’re a right fit for your brand, product, or service? Here’s the thing—most customers will appreciate and *trust* your brand more when you’re willing to share industry secrets that competitors refuse to let slip.

Industry 87

Industry How To Comparison Leadership 87

Prohibition

FEBRUARY 18, 2021

So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! during the height of the 2020 Christmas holiday season, in comparison to the same period in the previous year. Social ad spend skyrocketed in Q4 2020. Apple iOS 14 privacy features may impact ad targeting on Instagram.

Social Media 118

Social Media Trends Media YouTube 118

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Your PR strategy can be continually nurtured with a little effort each week. By working on your marketing a little at a time, you can have a steady stream of new and innovative strategies to reach your customers. Public Relations.

Marketing 120

Marketing Comparison eBook Social Media 120

Shift Communications

OCTOBER 14, 2014

As marketers and PR pros, we strive to create a brand message that’s “sticky.” Of course, every brand has the option to latch on to a negative emotion and build their brand on that. Of course, every brand has the option to latch on to a negative emotion and build their brand on that. Transform haters into fans.

Marketing 146

Marketing Comparison Conference Brand 146

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

MARCH 24, 2020

“Among marketers working at brands with a revenue of more than £50 million per year, 55% of those in the UK and 57% of those in North America say that product or service launches are delayed or under review, while 55% of UK and 56% of North American marketers say that marketing campaigns are delayed or under review.”

Marketing 89

Marketing Comparison Product Launch Survey 89

ImPRessions - Crenshaw Communications

MARCH 9, 2016

Our program strategies are more likely to be informed by behavioral data. In my view, every PR program should start with a baseline audit of a brand’s media visibility, including relevant content about brand attributes, customer complaints, reviews, etc. Track earned media against web analytics.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

SEPTEMBER 11, 2018

The imperative here is to focus on the audience needs, not what a business or brand wants to say. Whether a business has defined it’s positioning or not, every brand has one. In technology, the classic comparison of Salesforce to Oracle is an iconic example. 2) Clearly defined positioning. b) what do you want people to think?

Software 97

Software Comparison Measurement Content Marketing 97