Critical Mention

APRIL 9, 2020

The lack of physical communication and the shutdown of public speaking events have caused communications professionals to shift their communication strategies from in-person to online. This has increased the importance of successful brand messages across online websites, publications and so on. Share Tweet Share.

Healthcare 89

Healthcare Radio Sports Video 89

ImPRessions - Crenshaw Communications

JUNE 7, 2016

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Summer is a good time to review all existing communities and to test new applications. Making Olympic opportunities.

Sports 120

Sports Television Pitching Conference 120

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Contently - Strategy

MARCH 11, 2020

By addressing each point this way, we described how this success could only be attributed to the campaign at hand (and not any other marketing efforts from the brand). Visuals need to be on brand. Given that the brand specializes in design, this isn’t shocking.)The Get permission first. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

Advertising 190

Advertising Advertising Radio Television 190

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JANUARY 4, 2020

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts is newsjacking. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice.

Sports 78

Sports Social Media Twitter Reputation 78

Action PR

APRIL 17, 2020

The scientifically backed advice from the University of Bath, suggests that being in isolation without access to gyms and sports clubs should not mean people stop exercising. Not only that, but users also get access to Les Mills BORN TO MOVE – a specialised workout channel for kids to get active and follow video tutorial.

Exercises 52

Exercises How To Instagram Sports 52

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 101

Mobile Community System Social Media 101

Stephen Waddington

MAY 2, 2019

By Seth Bridges Earlier this year, my team at Rival IQ published our annual Social Media Industry Benchmark Report , an in-depth look at the performance of owned social media from 1,800 brands across 12 industries from around the world.

Social Media 70

Social Media Industry Report Nonprofit 70

PRSay

JULY 21, 2016

Last month, the racing community celebrated the 100th running of the Indianapolis 500, which took place at the world famous Indianapolis Motor Speedway! So we targeted Hispanic sports and entertainment media and leveraged Spanish speaking drivers, which we knew would immediately attract the interest of our desired audience.

Sports 60

Sports Media Print Social Media 60

Karen Freberg

JULY 3, 2021

The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then! I am very grateful for this experience and I was thinking what brands and partnerships would I want if NIL was available when I was a student-athlete. Study your university NIL policies.

Analysis 80

Analysis Case Study Brand Branding 80

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. Boing Boing. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Action PR

DECEMBER 16, 2019

To mark this partnership, we developed, directed and filmed a video showcasing the successful partnership though the words of Bannatyne National Operations Manager Adrian Worsley and Senior Gympass Director and Head of Partnerships, Eamon Lloyd. Bringing brands together is our speciality!

Sports 52

Sports Film Local Exercises 52

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

AUGUST 3, 2015

100 million people are communicating on a platform that you may know little about, and we need to triage this. What I want to do in this post is reintroduce you to Snapchat: demographics, how it works, and how brands are using it to communicate. One-to-many expiring video montages (“stories”).

Mobile 120

Mobile Advertising Advertising Facebook 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Karen Freberg

MAY 5, 2019

In Louisville, we are very fortunate to have many great companies, brands, agencies, and professionals in town who want to support and help the future generation of students in their careers. Of course, one of these events and brands that gets a lot of attention of course is the Kentucky Derby and Churchill Downs.

Sports 62

Sports Social Media Course Instagram 62

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Then in 2010, he co-founded Contently to help brands produce audience building content. Or why one athlete excels when others who seem equally talented do not?

Airlines 100

Airlines Viral Sports Ethics 100

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. So, I thought I’d share a few of those folks with you today. Wale Agboola.

Instagram 114

Instagram Fashion Local Sports 114

PR in High Definition

AUGUST 30, 2016

Snapchat’s daily video views have hit 10 billion – surpassing Facebook’s 8 billion. Like it or not, Snapchat is set to become one of the key social networks brands will need to invest in to connect with target audiences. How will these updates be relevant for brands? More immersive experiences with 360-degree videos ads.

Video 54

Video Mobile Pinterest Advertising 54

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Air New Zealand’s Passenger Safety Video.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. Read or view the video below to get their take on the industry. When I started out two decades ago, there were very few females in the sports business. Let us know what you think! Fast forward two decades later, and I have thrived!

Sports 245

Sports Agency Industry Creativity 245

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Communications Conversations

OCTOBER 25, 2018

Of the platform trends and evolution of them, the advent of pay-to-play for brands has probably been the most impactful and emphasized the need to demonstrate ROI. Like any other pay-for medium, if brands are putting dollars behind the effort, they need to see the return. Think: 6- and 15-second videos.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.”

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Community Building and Social Media Hacks.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Karen Freberg

DECEMBER 4, 2017

Here are a few ideas to consider I came up with: Personal branding for live and regular videos. If you are managing your own personal brand and page, this would be a good way to engage your audiences through video and brand it accordingly. Personally, I think having your name and a logo is appropriate.

Education 42

Education Facebook Video Social Media 42

Deirdre Breakenridge

OCTOBER 20, 2015

As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.” I agree wholeheartedly with Natalie Tindall’s tweet, “For students at universities with many PR classes, you’re lucky. How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. This can include articles, how to start travel blog posts, videos, and social media campaigns.

Travel 40

Travel Tourism Airlines Hotels 40

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Well, quite a lot of people to be fair. At least, not anymore.

Education 84

Education Resources Internal International 84

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. Video is another aspect of my job. I video plan with my team to support our marketing initiatives. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0