ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Looking to build brand awareness? Remember, business buyers are people, too, and most of them are on Facebook. Targeting local and small businesses. Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Beyond PR

JULY 7, 2016

For many small business owners, home is not just “where the heart is.” More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Cross promote with other local businesses. It’s where the money is, too.

Small Business 74

Small Business Local Marketing Guidelines 74

The Hoyt Organization

MAY 20, 2024

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. You are a business and you want to be successful. What are your goals?

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. 6) What can business leaders do to get more out of their PR and comms teams? .

Brand 112

Brand Branding Reputation Corporate 112

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

NOVEMBER 15, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Mix Up Your Content.

Small Business 40

Small Business Social Media Media Employee 40

Mindful Marketing

NOVEMBER 14, 2016

Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. Christine gave a Hacks, Tips and Tricks presentation on using PR, branding and positioning to take on bigger players in the market.

Brand 50

Brand Branding Conference Small Business 50

Beyond PR

OCTOBER 31, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. How Mature Is Your Earned Media Measurement Strategy?

Measurement 65

Measurement Media System Small Business 65

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. Do you use Instagram for you business? If so, what type of success have you had?

Instagram 111

Instagram Measurement Tools Small Business 111

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. Shoppers can connect with brands, explore, and buy the products all in one place.

Social Media 87

Social Media Media Mobile SEO 87

Victorious PR

FEBRUARY 6, 2023

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Real Estate 52

Real Estate Small Business Local Reputation 52

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

NewsWhip

JUNE 14, 2023

Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

Leadership 78

Leadership Software Customer Service Small Business 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color.

Technology 248

Technology Company Enterprise Community 248

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Research Your Audience. Collect Market Data.

Creativity 102

Creativity Data Measurement Product Launch 102

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. When it comes to PR, your goals should focus on your brand exposure. If your brand name is trending on social media, you’ll probably get noticed by journalists.

How To 105

How To Engineering Google Web 105

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Image Credit: Pixabay. Now is the perfect time to begin. Be Creative.

Community 206

Community Nonprofit Conference Social Media 206

Prohibition

FEBRUARY 18, 2021

For the first time ever, YouTube Studio analytics have added a metric that allows users to measure how well their video has performed during the first 24 hours after upload. So, it appears in Q4 2020, brands devoted way more budget to ad spend than before- and quite rightly so! YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. On Facebook, the likelihood of a brand post reaching an intended audience is low. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Branding Strategy Insider.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. People are busy, overwhelmed, and even cynical. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

Storytelling 140

Storytelling How To Software Small Business 140

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. You're going to need coverage. About Kate Parker.

Viral 120

Viral Social Media YouTube Small Business 120

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal.

Reputation 130

Reputation Viral Employee Customer Service 130

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. What is the competitive environment or business opportunity? What are very specific goals and how can they be measured? These measurements will be discovered while doing the goals and objectives research.

Strategy 88

Strategy Analysis Small Business Measurement 88

Reputation Us

NOVEMBER 15, 2021

Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Loss of reputation is a big risk for any brand. Cyber-threat insurance : Cyber-threat insurance is the most common policy required by small businesses. Recognizing The Big Risk. It may even feel quick and easy.

Insurance 97

Insurance Insurance Exercises Reputation 97

The Proactive Report

MARCH 5, 2017

If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Measure your effectiveness: Decide what the goal of your Facebook Live campaign is and track those metrics. Live video streaming is all the rage. And you can do that.

Facebook 100

Facebook Video Privacy Digital PR 100

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Brand-to-brand collaboration.

Marketing 174

Marketing Employee Content Marketing Training 174

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. The client’s brand/product name (a given). Key hyperlinks to the brand/product website. I always make sure to include the following: 1.)

Pitching 61

Pitching Consumer How To Meeting 61

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 111

Media Analytics Healthcare Crisis 111

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. It’s really very important to define the goals to achieve measurable success on Instagram. Conclusion.

Instagram 67

Instagram SEO Exercises Social Media 67

Stephen Waddington

JANUARY 6, 2019

In 2019 as Past President she’ll be developing the relationship with the CBI and Federation for Small Business. We’ve developed some smart tools and processes in insight, content, demand and analytics to deliver business-to-business marketing campaigns at scale with a relentless focus on measurement.

Radio 76

Radio Customer Service Small Business Analytics 76

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success? They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145