Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 103

Ethics Trends Social Media SEO 103

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. Ukraine has inspired not only NGOs and ordinary citizens but businesses and brands that don’t normally wade into geopolitical issues.

Video 368

Video Government Leadership Viral 368

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Brands like Moz and CoSchedule have this poker face down.

Brand 273

Brand Branding Consumer Social Media 273

Shift Communications

OCTOBER 4, 2017

It often takes decades to build a strong, respected brand. Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience.

Airlines 87

Airlines Financial Film Viral 87

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. It’s easy to focus on big top-tier media with national reach, but it’s important to remember the power of the hyperlocal movement and local media, especially for consumer facing brands. Here are a few. Turn data into holiday fodder.

Local 120

Local Viral Survey Consumer 120

PRSay

FEBRUARY 21, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 94

Sports Communications Viral Fashion 94

Critical Mention

FEBRUARY 5, 2019

With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. 07 percent of Facebook fans engage with the brands that they “Like” (.07 Just kidding.

Viral 120

Viral Facebook Measurement Advertising 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PRSay

FEBRUARY 27, 2018

But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. The power of brand is front and center, with athletes as influencers, influencers as fans and the media creating a news feed.

Sports 73

Sports Communications Viral Fashion 73

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 In those financial circles for the audience of investors that SSGA cared about, you have to be heroic – and 'Fearless Girl' transformed that client into heroes.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Critical Mention

NOVEMBER 26, 2018

influencers) over brand advertisements. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media.

Marketing 80

Marketing SEO Advertising Advertising 80

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. But blockchain is seen as “having the potential to reshape the global financial system and possibly other industries,” according to Bloomberg. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Finances – What’s the financial impact of the situation? 1 – Relevancy. Now, think again. How do they lead that?

Digital PR 71

Digital PR How To Reddit Engineering 71

Communications Conversations

JANUARY 16, 2017

I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). Big huge financial brand. Another big B2B brand. But, what about everyone else? Think about it.

B2B 60

B2B Twitter Viral Trends 60

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). It was fairly common to see guest posts showing up on blogs about home improvement which somehow included a link to a website on financial services. I’m not trying to throw the baby out with the bath water. Make it good!

SEO 124

SEO Google Hotels Strategy 124

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct? Lead with humanity.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years.

Creativity 116

Creativity Employee Newspapers Crisis 116

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

With all that’s said about the role of PR in everything from brand-building to politics, it’s hard to find an objective description of desirable PR outcomes or a standard metric for a strong return on investment for a public relations campaign. Revisit expectations frequently.

Agency 120

Agency Company Measurement Viral 120

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. During a crisis, responsiveness is key to protecting your brand’s reputation. It’s gotten increasingly more complex with social media because it can go viral. Doing what machines can’t will allow PR teams to thrive.

How To 61

How To Media Crisis Crisis Management 61

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. These events, if not managed properly, might have a detrimental impact on the company’s brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Follow her at @prnearnings for financial news and industry trends, or connect with her on LinkedIn.

Blogging 77

Blogging Company Engineering Airlines 77

PRSay

DECEMBER 18, 2019

It referenced the “severely … hurt feelings” of Chinese fans, adopting a propaganda term that Beijing uses whenever Western brands or individuals speak out to support the Hong Kong pro-democracy movement. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused.

Corporate 100

Corporate Crisis Management Crisis Government 100

The Resolution Blog

JANUARY 8, 2018

Yes, they can help you add a financial value to your reporting. A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI. Brand social activity into site content in real-time.

Tools 136

Tools Publicity Measurement SEO 136

ReimaginePR

JUNE 10, 2015

How cheeky, financially accountable and sophisticated of you, Sir Patrick. The casual spontaneity and lack of branding were part of the mass appeal. I know I sound like a killjoy, trying to retroactively ruin everyone’s viral video fun. Don’t get me wrong; I don’t think the success of the Ice Bucket Challenge is bad.

Video 120

Video Government Healthcare Viral 120

Solo PR Pro

JULY 3, 2019

Developing a better user experience produces by far the most viral effect and impact when investing in growth. Digital payments now make up 59% of all financial transactions ( slide 120 ). Engagement drives conversion from free consumption to paid subscription.”. Privacy Concerns and Their Impact on Advertising.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. Elements of a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Brands spend large sums of money on content marketing. Financial services vs. all other industries. Key Findings.

Financial 111

Financial Industry Report Insurance 111