PR in High Definition

FEBRUARY 25, 2022

Facebook sceptics might think that the ‘Meta’ rebrand is merely an aesthetic exercise in an attempt to cover up a string of wrongdoings. But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation?

Reputation 62

Reputation Exercises Employee Facebook 62

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

PRSay

JANUARY 9, 2024

The exercises often concentrate on opposites and extremes, such as gesticulating versus keeping your hands in your lap. When teams speak in sync, that consistency builds faith among external audiences that company representatives are all rowing with precision in the same direction, which helps companies build brands and manage reputations.

Training 102

Training Conference Technology Meeting 102

Melissa Agnes

APRIL 16, 2018

Fortunately, there are ways to strategize around this, helping the right people become aware of the realities and susceptibilities of not being crisis ready and, ultimately, acquiring the support and buy-in required to take the first steps towards building brand invincibility. This type of exercise offers more than a traditional tabletop.

Internal 133

Internal International Crisis Exercises 133

PRSay

SEPTEMBER 10, 2020

With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. Conduct a thorough “what if” exercise for controversies and determine how you’ll mitigate them. It won’t be very good work, and you’ll likely lose the employee. Update your conflict policy.

Ethics 136

Ethics Policies Guidelines Employee 136

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". The employees were invited to a joint video meeting in Zoom, where they were informed of their layoffs.

Reputation 52

Reputation Company How To Employee 52

Shift Communications

DECEMBER 6, 2021

If your company has made a DE&I commitment, ability to deliver on it has long-term implications for your business and brand. The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company.

Communications 78

Communications Employee Financial Community 78

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. The top articles for these publications often covered ways to improve mental health through exercise or facts about depression disproportionately affecting different generations.

Web 68

Web Exercises Employee Viral 68

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. The difference?

Exercises 71

Exercises Employee Energy Communications 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. And don’t pretend you don’t have competitors. No differentiation. A client-agency mismatch.

Agency 205

Agency Pitching Internal International 205

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Develop Strong Organizational Brand Culture. Remember To Be Human.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

PRSay

SEPTEMBER 15, 2017

This era in the workplace was just before Harvard Business Review popularized the “service-profit chain,” a concept that recognizes causal relationships between employee satisfaction, customer loyalty, and business profitability and growth. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Melissa Agnes

SEPTEMBER 16, 2014

But does everyone who holds the reins know how to use it well and exercise good judgment? 1) Provide social media training for everyone that operates as an admin on a brand account. 3) Set up a SMMS (Social Media Management System) that is designed to post and monitor conversations about your brand.

Social Media 239

Social Media Crisis Training Media 239

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

Exercises 70

Exercises Interviews Public Affairs Financial 70

Offleash

DECEMBER 11, 2017

A lot, actually, as we’ve learned during our agency’s renaming exercise. It’s equally a branding exercise and an emotional one, like naming a child. Fourteen years ago I went the eponymous route. That’s why we are now Offleash , an agency unbound by convention. It feels so good to have a new name that feels so right for us.

Agency 68

Agency Exercises Employee Company 68

Cision

JULY 29, 2015

Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? They’re also 17 percent more likely to follow a brand on social media. This all adds up to podcasts being a valuable tool for brands! Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Muse addresses all aspects of work and career life. ” Learn to play here.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

JUNE 3, 2015

Not every brand has a celebrity athlete like Kelley O’Hara to promote their message, but they can use the tips and tricks Miranda and her team have implemented in making chocolate milk such a hit among professional and aspiring athletes. Want to expand your brand’s reach? Turn employees into social advocates. sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 71

Exercises Employee Social Media Communications 71

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JUNE 25, 2020

Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. Well, a number of brands have proved this isn’t necessarily the case.

Exercises 62

Exercises Employee Social Media Communications 62

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Exercises Groups 48

Sword and the Script

MAY 19, 2015

Most people, I’d venture to say, will find this exercise challenging. Top failures include: unresponsiveness, un- empowered employees and poor training. 82% of customers try to resolve the problem with the brand. Brands can experience a 65% drop in spend the year after failing a customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Reputation Us

MARCH 4, 2019

We say that brand is what you say about business. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” Ask your employees and customers their opinions to get insights into how they view your business, products, services, culture and reputation. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 138

Strategy Brand Branding How To 138

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. After Oprah, the deluge. How will they live the rest of their lives?

Interviews 60

Interviews Pinterest Privacy Film 60

Reputation Us

MARCH 4, 2019

We say that brand is what you say about business. Whether gaining business, quality employees or remaining competitive “your reputation precedes you.” Ask your employees and customers their opinions to get insights into how they view your business, products, services, culture and reputation. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

PR in High Definition

OCTOBER 23, 2019

But there does seem to be a divide between companies that treat this exercise as a re-hashing of the old ‘vision and mission’ straplines and those who are treating it as an opportunity to seriously reconsider what they stand for. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’.

Airlines 48

Airlines Local Wikipedia Travel 48

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. We’re going to discuss the chatter about your brand among external sources, which is higher than ever, and that old chestnut about tightening budgets.

Media 202

Media Storytelling Technology Data 202

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. This is how you build and maintain a competitive edge.

Analysis 195

Analysis Media Trends Data 195

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. There’s a lot of appetite for smarter marketing across divisions and brands of Toro – and folks in pockets of the organization who champion digital/social marketing within the older construct. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60