The Resolution Blog

AUGUST 11, 2015

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. Do you quadruple your SEO budget? This is where thinking about online press coverage with an SEO mindset can pay dividends. But of course, we don't live in an ideal world. Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. When we share a post on social media–particularly Facebook and LinkedIn–a title and summary of content from that hyperlink are pulled in right along with the link.

Social Media 100

Social Media How To SEO Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Presspage

JANUARY 17, 2018

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. Deploy social media. ’” Jacobson says.

SEO 60

SEO Engineering Mobile Pitching 60

Inbound PR

AUGUST 5, 2019

I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley. Also, social media and SEO are another set of skills you need so that you can spread the word about your blog and have a readership. Little did I know that eight years later, I'd achieve my goal.

Blogging 56

Blogging SEO Writing Internal 56

5W PR

MAY 7, 2021

Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly. SEO is constantly changing and evolving.

Digital PR 88

Digital PR Company SEO Tools 88

Rock the Status Quo

DECEMBER 23, 2014

Please email me at morgan (at) rockthestatusquo (dot) com* if you are interested in joining the new secret Facebook group for my upcoming book, Above The Noise. You’ll help guide content that will be included in the book, meet some very smart people, and learn a lot! Public Relations Rock The Pitch'

eBook 172

eBook Pitching How To Media 172

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Social media MASSIVELY outweighs the other three, in terms of search popularity. I can tell you this.

SEO 100

SEO Comparison Content Marketing Trends 100

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

ImPRessions - Crenshaw Communications

JULY 6, 2016

PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial.

SEO 204

SEO Analytics Measurement B2B 204

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Don’t forget that engagement can also be measured.

Community 206

Community Nonprofit Conference Social Media 206

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. For instance, a publishing house can use a solo show to review a book. If a shout-out has been given to another person during a podcast, emails can be sent to those people on their social media accounts telling them that they have been mentioned.

Marketing 88

Marketing SEO Interviews Creativity 88

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . I talk more about Erin and her successes in my book, Hug Your Haters. All companies should at a minimum be using a combination of Google alerts and simple social media listening software.

Software 328

Software Customer Service Google Small Business 328

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. It may be time to redirect social media ad funds to other areas. Review the SEO strategy to ensure that content optimization and link building are prominent. What to Shed. Brands spend a lot of time chasing prospects who may have been simply curious.

SEO 88

SEO Consumer Education Course 88

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. You can start with a site like HARO , which sends out several earned media opportunities each day. What you need to be successful is a guidebook to improve your media relations efforts.

How To 279

How To Media Pitching Creativity 279

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Follow me on Twitter. Get the Digital PR Tips Newsletter.

SEO 100

SEO Google Digital PR Writing 100

Rock the Status Quo

DECEMBER 21, 2015

My book page is up on Amazon for pre-sales, with a publication date of January 27th. Don’t worry – if the price goes down before the mail date due to a launch promotion, you’ll get the book for the lower price. What’s the Book About? Integrate basic SEO tactics for your website, blog and social media.

Reputation 100

Reputation Digital PR Case Study SEO 100

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. The idea of steep inclines and plateaus is instructive for a number of reasons: When we are going up the incline it is the time we learn the most and fastest. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

wiredPRworks

MAY 25, 2022

Shawna’s incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO tips that will help you rank higher, faster. An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. About Shawna Coronado. How they met.

Television 52

Television YouTube Pinterest Radio 52

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. It has two main applications: generating text in response to a prompt and summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

5W PR

FEBRUARY 22, 2023

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. In the case of a digital book, you can make the first chapter available for free.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Marquee customers. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Let’s Get Started!

LinkedIn 52

LinkedIn Engineering SEO Training 52

5W PR

DECEMBER 18, 2019

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. In the case of a digital book, you can make the first chapter available for free.

Strategy 133

Strategy Marketing Trade Shows Video 133

Solo PR Pro

OCTOBER 16, 2018

This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. How will this affect client content strategy, events, customer service, SEO , and more? It’s the one plan you create and hope you never have to execute, but it’s crucial to have at the ready.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

The Resolution Blog

SEPTEMBER 25, 2018

Podcasts are great because you can give your eyes a break from screens and books while getting yourself more clued up. Now led by Shel Holtz, the show analyses the week’s news in digital and social media for communications professionals. we have just launched a new podcast series featuring our very lovely Stella Bayles.

Google 120

Google SEO Local Data 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Let’s Get Started!

LinkedIn 52

LinkedIn Engineering SEO Training 52

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. Social listening can be automated through individual platforms and software solutions, but only if you’ve taken time to put that monitoring in place.

Software 100

Software Google Reputation Social Media 100

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78