Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Invite Feedback. Issue a Call to Action.

Community 206

Community Nonprofit Conference Social Media 206

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. SEO is a beautiful combination of artistic and technical skill that can deliver quality traffic where you want and need it.

SEO 75

SEO Engineering Blogging Content Marketing 75

Contently - Strategy

NOVEMBER 29, 2023

SEO Value: They often have SEO value, meaning they are topics that people are searching for. For instance, if you have a topic pillar on digital marketing, cluster content could cover SEO, social media marketing, email marketing, and other related topics.

How To 52

How To SEO Content Marketing Engineering 52

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. When do they want it?

Tools 136

Tools Publicity SEO Measurement 136

The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. It’s using your own channels (like your blog and social media) to attract people to your business. Measurement can be quite interesting here.

Measurement 120

Measurement Case Study Pitching Agency 120

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. The Big Book of Webinar Stats by GoToMeeting. 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Contently - Strategy

APRIL 28, 2022

Nearly 80 percent of executives don’t trust their marketing team and believe that marketing misses opportunities to increase company revenues in measurable ways. Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

The Resolution Blog

NOVEMBER 25, 2015

Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. PR pros don’t need to know about SEO. Or do they?

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

Cision

SEPTEMBER 26, 2016

I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post. I use it for longer content, content with multiple contributors, and for the book that I will someday write yet continue to put off.

Tools 120

Tools How To SEO Writing 120

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. MozCon is geared for SEOs (i.e. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. Social media is a complete waste of time. I would cut: – Social media.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. Since working with them, our traffic to our website has increased at least 93% in the first 2 weeks without adding any improvements to SEO.”

Real Estate 52

Real Estate How To B2C Banking 52

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. While reviewing the latter, they would see healthy follower numbers, but this is in itself means nothing – you can’t book a band just because the page is followed. SEO and AdWords. Social media.

Engineering 67

Engineering Reputation Social Media SEO 67

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? being my Chief Operating Officer and 2.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? Mark as read Approve comment Erica, One more point about user behavior: SEO isnt always a zero-sum, one-search one-result game. Regardless, thanks for visiting!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. My books of the year , from Richard Bailey’s PR Studies.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 24, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

DECEMBER 11, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

OCTOBER 23, 2010

PR, social media, and news articles I’ve found interesting, for example. So if you’re trying to figure out social media, and are about where I was a year ago, listen up. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Hopefully, I was going to go eat a dosa.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

FEBRUARY 7, 2011

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 6, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Wanna Subscribe?

Tourism 62

Tourism Measurement Twitter Facebook 62