Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. Native ads?

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Rock the Status Quo

DECEMBER 16, 2015

From a brand perspective, social media is the gift of a brand platform ; a place to step up to the podium and let your voice ring out. There’s no better place to share content and be heard. With a tiny bit of basic SEO knowledge, you have the ability to control the copy in your snippets. Makes sense, right?

Social Media 100

Social Media How To SEO Media 100

Rock the Status Quo

AUGUST 20, 2015

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

SEO 100

SEO Comparison Content Marketing Trends 100

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox.

SEO 204

SEO Analytics Measurement B2B 204

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Here are a few tips: 1.

SEO 75

SEO Engineering Blogging Content Marketing 75

Wadds Inc.

JANUARY 11, 2023

It’s a huge amount of data that includes books, websites, and Wikipedia. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media. GPT-3 is trained on 45 terabytes of text data from a variety of datasets.

Publicity 98

Publicity Wikipedia Marketing Training 98

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. The idea of steep inclines and plateaus is instructive for a number of reasons: When we are going up the incline it is the time we learn the most and fastest. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. While social media and SEO can help, you can count on your competitors employing these same strategies.

Content Marketing 40

Content Marketing Marketing SEO Web 40

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

APRIL 28, 2022

Before executing a marketing strategy, a business needs to have a proper foundation. Their website, social media accounts, and content should be in proper order. It is through digital media channels that a business can generate viable leads. Focus on Content Marketing.

Marketing 88

Marketing Government Guidelines Education 88

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The need for writing skills is a bit obvious, yet neglected by most people in all areas of marketing. Enter multitasking! Do I syndicate EVERY post?

LinkedIn 100

LinkedIn Brand Branding SEO 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Bylined content. Marquee customers.

B2B 136

B2B Brand Branding Trade Shows 136

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79

The Resolution Blog

NOVEMBER 25, 2015

This trends tool will help build out your campaign content & influencer insight in seconds. Or you could read the book that inspired our journey. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. We're in it!

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Marketwired

JANUARY 26, 2016

One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). Top 1% Influencer Carrie Morgan just released her first book: Above The Noise: Creating Trust, Value & Reputation Using Basic Digital PR.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

SEPTEMBER 26, 2016

Scrivener doesn’t do HTML markup, but it does allow you to write different sections of content independently from each other and re-arrange the parts quickly into a whole. I use it for longer content, content with multiple contributors, and for the book that I will someday write yet continue to put off. Google Now.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Contently - Strategy

APRIL 28, 2022

Your calendar should outline the goals you’re trying to reach with it, such as shares, views, meetings booked, etc. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals. Measure your content downloads and views to see what types work best.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ZudePR

JANUARY 21, 2016

You’re bored of reading the same old content and want some new authors. You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. A woman with taste in all things digital marketing and SEO.

Digg 104

Digg SEO System Reddit 104

PR in High Definition

SEPTEMBER 26, 2018

In the last decade, PR professionals have had their job roles extend from media relations masters to social media gurus, to SEO weavers, to paid media data analysts, to content marketing machines ? Recruit your social media army, learn about amplification, employee advocacy and social selling.

Energy 48

Energy Course Creativity Web 48

Waxing UnLyrical

JANUARY 27, 2016

Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Quality of graphic design and content that inspires confidence. Custodians of trust.

Customer Service 40

Customer Service Reputation Energy SEO 40

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For marketers, it’s also a more personal alternative than social media.

B2B 85

B2B Content Marketing Trends Marketing 85

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 9: Read Books. As well as blogs. Underline stuff.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. Assumption 1: Create content. If you want to contact us, just click or tap the “Book It” button.

Community 40

Community Travel Pinterest Mobile 40

ZudePR

JANUARY 26, 2016

What’s the best book about your job? Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. This is the book waiting to be written about the PR industry. Warts and All.

How To 65

How To Meeting Creativity Agency 65

Norton's Notes

SEPTEMBER 3, 2015

Content marketing (including PR) that impacts the bottom line (for B2B companies). Which is your social media platform of choice and why? Do you believe Marketing, PR, and SEO will merge into one? I think marketing is more integrated now. Average, good or even very good content is irrelevant.

Interviews 28

Interviews B2B Blogging Real Estate 28

Polaris

DECEMBER 7, 2014

Who: Sarah is a UK-based blogger, content marketer, speaker and mom. I especially like Sarah’s idea for tracking traffic stats and leads for every single piece of content you produce. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. 3: Content Marketing Institute. Brilliant!

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. Later, gator!!

Writing 203

Writing Blogging Pitching Content Marketing 203

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282