PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

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Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. This book is full of protein, not just fluff!’. The post BRAND NEW BOOK!

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Social Media How To Brand Branding 53

Sword and the Script

MARCH 29, 2016

Relationships and reputations aren’t built in days or even fiscal quarters and rebuilding a damaged brand can take years for a business. Amid “cheesy graphics” and a sloppy effort to render the comic book exclamations – “Pow!” Years later, as a college student at Indiana University, he developed a course on comic books.

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Television Course Newspapers Reputation 60

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

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Interviews Content Marketing Writing Journalism 104

Reputation Specialist Michael Toebe

OCTOBER 25, 2021

When an enemy who is psychologically unhinged doesn’t want to control impulses of violent behavior, they put you in the crosshairs of an attack, with the mission to blow up your name, reputation and life. I reckon I have had more like 20 visits from the police orchestrated by the troll," Nazir told the newspaper.

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Publicity Reputation Crisis Management Crisis 59

David PR Group

AUGUST 22, 2019

I have written about it before and even included a section on the internet encyclopedia in my book, How to Protect (Or Destroy) Your Reputation Online. Did you ever have Britannica or World Book encyclopedias in your house as a kid? Wikipedia remains a subject of great interest in PR and marketing circles. –John.

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Wikipedia Engineering Newspapers Reputation 48

Stephen Waddington

SEPTEMBER 29, 2021

We’d compile clipping books for clients at the end of each month. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. Whether that will contribute to the reputation or sales for your organisation is another thing entirely. The industry has been good to me.

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Industry Publicity Agency Community 153

Cision

JUNE 14, 2016

” “New Facebook” alerts me to new features on the platform, usually from highly reputable sources (I mention this because new Facebook features tend to incite a lot of interest). Where Talkwalker Alerts differs from Google Alerts is that the results are often from less reputable sources than Google Alerts.

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Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

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Interviews Publicity Technology Social Media 106

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — is beyond me.

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Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. You would ask: Why revolution?

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Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Conversely, they can try to whitewash the reputation of a dishonest company, which is another form of manipulation.

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Ethics Social Media Local Corporate 64

Cision

MARCH 29, 2016

What do you think are the keys to building and protecting a brand’s reputation? Do a digital marketing program, get involved in a CSR campaign for the community, write a blog, read books and keep writing – these will eventually define you as a PR practitioner. We should all be thinking of ways to update our skills in a variety of ways.

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Cision

AUGUST 24, 2015

Many authors for example advance their books to their supporters with the thought that they will bolster the immediate rating of a product. In his book Influence, Robert Cialdani discusses “reciprocity” as the tendency for us to want to return a favor when a person grants us a favor. The newspapers! The TSA and IRS.

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Newspapers Instagram Writing Examples 120

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. But when it comes to trying to manage your reputation, this is not going to sit well with your customers ?

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Crisis How To Newspapers Reputation 72

Maxim Behar

NOVEMBER 7, 2020

Maxim Behar was interviewed by Maritsa newspaper on PR techniques in politics and social media practices in business. The PR expert also commented on nowadays influencers, maintenance of good reputation and communication barriers for modern leaders. Your latest book The Morning After is a guide for modern leaders. 08.11.2020.

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Publicity Newspapers Social Media Reputation 97

Critical Mention

JANUARY 22, 2019

I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years. What inspired you to write the book?

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Interviews Content Marketing Writing Journalism 60

Maxim Behar

SEPTEMBER 5, 2021

I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". I write about this in my last book, which I already published during the pandemic - The Morning After. You shouldn’t choose your PR based on lower fees and risk your reputation.

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NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

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Healthcare Storytelling Communications Local 78

Mark My Words

OCTOBER 23, 2017

But it was also a rigorous and well-resourced investigation by a newspaper that sealed Weinstein’s fate. Having written a book on the great Hollywood studio fixers of the 30s and 40s I am reminded that while the system may have structurally changed the way fame and reputation is policed has not.

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Media Film Newspapers Financial 60

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. With the evolution of PR, there has been a fundamental shift in how organizations engage with their audiences.

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Publicity Crisis Management Leadership Hotels 59

MaccaPR

APRIL 18, 2017

Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. But even better, many journalists post a URL to their personal websites on their LinkedIn profiles – which either promote their freelance writing or a book they’ve published. Twitter A journalist’s.

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Mark My Words

AUGUST 2, 2021

His reputation for heavy drinking and rumoured drug-taking later saw him confess to Rolling Stone, ‘I spent years poisoning myself. He explains such libel cases are ‘extremely rare’ because they carry such huge reputational risk: ‘Even if you win on legal merit you lose the reputational war.’ I was very, very good at it.’

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Film Reputation Writing Instagram 60

Sword and the Script

OCTOBER 20, 2015

How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? Sure, both organizations are probably more interested in clicks, but a continuing public match that’s two months old, doesn’t help the reputation of either organization. Nobody wins in a knock-down, drag-out fight.

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Crisis Communications Crisis Case Study Viral 60

Mark My Words

SEPTEMBER 4, 2015

To use Robert Thompson’s words: “Rebekah will lead a great team at News UK into the digital future, while maximising the influence and reach of our newspapers, which remain the most informative and successful in Britain and beyond”…blah blah blah. Bad press can cause immense reputational damage – but it rarely destroys.

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Newspapers Print Instagram Twitter 60

MaccaPR

MAY 12, 2016

Guard Your Reputation. But your reputation and character? How do you establish that reputation? If you’re not reading 100-200 pages a week (whether it’s blogs and books, or newspapers and magazines) about new developments in our PR and marketing fields, you’re falling behind the smartest people around you.

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PR Fuel

JULY 10, 2018

Failing to Research – For most harried PR pros, the heat is on to place news stories and obtain media bookings. PR pros don’t have the best reputation in some circles. You must be brutally impartial when you answer: would you read your press release in a newspaper? This includes the editor of your small town newspaper.

Local 40

Local Newspapers Writing Pitching 40

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. And for more information on marketing and PR, check out Scott’s book or take a look around on this website. –John.

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The Resolution Blog

OCTOBER 7, 2015

Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Ditto the number of PR companies that have SEO specialists on their books. We delivered brilliant exposure for the client. She realised the power of media.

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PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

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PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation.

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Crisis Communications Transportation Conference Social Media 148

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. Names of films and books that have entered the lexicon of the English language, and are used as shorthand to mean something else, are rendered lower-case. The book itself is still referred to as Catch-22.

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Bad Pitch Blog

MAY 28, 2009

Some big journalist types—those who have not read the book—seem to be under the misguided impression that Chris and his people sure know how to coin a catch phrase. It is a catchy book title, but let me clarify the term for you: Wikipedia says: the long tail is the colloquial name for a feature of statistical distributions.

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PR Conversations

SEPTEMBER 10, 2015

By saying ‘No’ too often they actually lead their Brands to die from atrophy rather than from any potential external reputation risk. From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping.

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Film Creativity Newspapers Internal 40

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. 7 Free Reputation Management Tools to Add to Your Arsenal. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: [link].

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Writing Resources Web Newspapers 40

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

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