The Resolution Blog

FEBRUARY 25, 2019

We were excited to catch up with inbound expert Iliyana Stareva on the PR Resolution Podcast to chat about her new book and how inbound is going to affect the world of PR. I worked in PR and did a lot of traditional pitching and working with journalists and media people. They get thousands of email pitches per day.

Measurement 120

Measurement Case Study Pitching Agency 120

Mindful Marketing

JANUARY 10, 2017

At my first agency job, the majority of my day was spent faxing press releases to media outlets, and taping newspaper and magazine articles into giant “clip books” while calculating the number of estimated reader impressions achieved. This was PR measurement. I remember asking myself, “Does the client even look at these clip books?

Measurement 50

Measurement Comparison Analytics Agency 50

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Wadds Inc.

MARCH 19, 2024

It’s measured by means of employee engagement. Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening, planning and measurement have expanded in scope and usage.

Internal 78

Internal International Communications Employee 78

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are media monitoring companies like BurellesLuce, Meltwater and Cision, which originally began as just that: tools to monitor and catch media mentions, delivering beautiful coverage books and lists. By Seedepth.

Measurement 50

Measurement Media Analytics Analysis 50

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring.

SEO 101

SEO Software Resources Newspapers 101

Wadds Inc.

NOVEMBER 11, 2023

It claims that their books have been used to train ChatGPT. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated. This is powerful in planning, measurement and decision-making.

Report 120

Report Publicity Training Policies 120

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. Of course, all the images in the world will only get noticed if your pitches are strong. How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). For Pete’s sake, crack a few books. You can pitch your ideas to podcasts and conferences. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT. Never expect your job to teach you everything.

Strategy 86

Strategy Brand Branding Leadership 86

Waxing UnLyrical

DECEMBER 28, 2011

I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.”.

Pitching 89

Pitching Interviews Comparison Writing 89

Sword and the Script

APRIL 6, 2021

Although it’s been a while since I read it, I seem to recall Rand Fishkin , who founded Moz, crediting SEMrush with topping Moz in his book Lost and Founder. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 106

Media SEO Analytics Analysis 106

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Reconsider your target. Conclusion.

Resources 120

Resources Journalism Print Pitching 120

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. The progression of #measurePR this year has been fascinating.

Pitching 60

Pitching Measurement Writing Twitter 60

Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Katie, you can follow her on Twitter.

Strategy 96

Strategy Ethics Social Media Data 96

5W PR

MAY 6, 2020

About Us pages that engage visitors, instead of pitching and attempting to persuade consumers, are also more successful. Robert Cialdini spent years studying the psychology of influence before writing his best-selling book, “Influence at Work.” These will measure the brand’s progress in converting more visitors into customers.

Survey 88

Survey Storytelling Consumer Analysis 88

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. I wrote the book about the eight new practices, but they too have EXPANDED. Each practice is expanding. That’s right, it’s the science part of what we do.

Big Data 250

Big Data Data Education Internal 250

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Articles and press releases were written and pitched to influencers and the media in the target area that cater to that demographic. And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. All pitches will be reviewed on merit and in the wider context of the book.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Their likes and dislikes, interests and the kind of content that motivates them to engage.

Video 283

Video Facebook Social Media Creativity 283

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

OnePitch

MAY 12, 2022

Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Any type of generic email pitch that goes to multiple people means nobody feels the need to individually handle it. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

PRSay

NOVEMBER 19, 2016

Working with the media, writing and pitching articles, promoting businesses, conducting research and planning — these were all things that I truly enjoyed. By October, I had found a great website company to give my book of business to. I found that what I loved most about the work I was doing was public relations.

Energy 60

Energy Employee Mobile Technology 60

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. There’s a lot of America to see, and you have six episodes in a season.

Storytelling 60

Storytelling Tourism Travel Local 60

Beyond PR

MARCH 22, 2018

Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. “Don’t pay any attention to what they write about you. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? Do you write a new pitch all together? If there’s one frustration every PR pro faces at one point or another.

Software 70

Software Tools Pitching Media Relations 70

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send. How this is done really matters.

Marketing 65

Marketing Survey Study B2B 65

Maxim Behar

MAY 31, 2021

One day, a big American petroleum company came, and they invited me for a pitch in public relations. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content. To connect with Katie, you can follow her on Twitter.

Community 91

Community How To Marketing Data 91

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. A good friend and media colleague, Paula Rizzo, has written an entire book on the subject. And do some educating. Keep lists and learn from them.

Writing 149

Writing Education Pinterest Creativity 149