Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Burrelles Fresh Ideas

OCTOBER 10, 2023

For example, if you’re an author who just released a new book, you can consider creating a quick book summary video as a sneak peek. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 88

Video Publicity Marketing Analytics 88

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Notified adds coverage books. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Automated coverage book. Journalist activity scores.

Software 93

Software Banking Technology Data 93

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. It is envisaged that the book will consist of 30 to 50 essays, each of 800 to 1,200 words in length. All pitches will be reviewed on merit and in the wider context of the book.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. And that was it.

Pitching 111

Pitching Facebook Interviews Twitter 111

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

When it comes to public perception, it’s all about expectations , and whether the reality measures up. On the flip side, the real winner in my book is the third-running Marco Rubio, purely because he was expected to gain 15% of the vote and he crushed expectations with a whopping 23%. These are all measurable.

Agency 120

Agency Company Measurement Viral 120

Stephen Waddington

SEPTEMBER 29, 2021

Practice includes research, planning, content, and measurement, in addition to media channels. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month.

Industry 153

Industry Publicity Agency Community 153

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

Data 106

Data Meeting Measurement Guidelines 106

OnePitch

MAY 12, 2022

Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Any type of generic email pitch that goes to multiple people means nobody feels the need to individually handle it. It’s never too late.

Strategy 52

Strategy Interviews Pitching Energy 52

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Cosmopolitan. Marie Claire.

Digital PR 170

Digital PR Industry Strategy Film 170

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. If you sign up for our membership today, with the discount I mentioned earlier, Your team will get access to our SECRET industry black book of contacts! That’s right. GUESS WHAT?

Publicity 52

Publicity Video Pitching Google 52

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. And exposure to eager PR students helps fill the new hire or intern pipeline. And do some educating. Next, where do you get pop culture news?

Writing 149

Writing Education Pinterest Creativity 149

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. One day, a big American petroleum company came, and they invited me for a pitch in public relations. I would like to talk about the book that you authored, Maxim. So, what made you write this book?

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

MARCH 15, 2022

Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. This is an important point, because you want to be able to measure and compare results over time. They’ll know their costs for media monitoring upfront and can put that in their pitch. The company is new to the U.S.,

Tools 161

Tools Media Software Analysis 161

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. I had a fax machine, a phone and FedEx when I started pitching. The last part is to then measure your results. I also liked leveraging both earned and paid content together.

Corporate 61

Corporate Communications LinkedIn Agency 61

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

OCTOBER 31, 2017

After all, as the old proverb goes: “What gets measured gets managed.”. The Marketing Performance Pack is an Excel workbook with resources and templates that complement The Marketing Performance Blueprint (but, you don’t need to the book to get started). Book a hackathon with PR 20/20, or learn how to host your own hackathon.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

JANUARY 12, 2015

Just like when we stop hitting the gym in the dead of winter or toss aside that list of books when our premieres roll around (#HouseOfCards, anyone?), I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Research, measurement, optimization and patience are key to success.

Media Relations 40

Media Relations Media Journalism Print 40

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. My favourite seven.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

NOVEMBER 30, 2010

In my previous position as the managing editor of the University’s internal publication, I spent a lot of time (and still do) interviewing members of the campus community (faculty, staff, students, alumni, community partners, etc.). The goal was to find a better way to share the University of Regina ’s story. It was a great idea!

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it. So pitching the merits of going paperless was a no-brainer.

Blogging 68

Blogging How To Print Facebook 68

Norton's Notes

SEPTEMBER 3, 2015

Then I could be doing anything from attending client meetings to working on our own business strategy, pitching new clients or helping the team be great at what they do. We’ve had a measurable impact on their business and we love working with them. Define your goals, and how they will be measured. Develop your strategy.

Interviews 28

Interviews B2B Blogging Real Estate 28

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Check out our home page example below. Across the globe, 346 million people read blogs.

Marketing 40

Marketing Tools Data Report 40

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, a regional story can be seen by international audiences. Those Ws and H go pretty far.

Facebook 106

Facebook Twitter Education Industry 106

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 9: Read Books. Take notes (yes, write in your book). Read what the book’s about before you read it. My answer was nice, but internally I was seething.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In the fifties, Toyota wrote the book on production systems and continuous improvement.

How To 60

How To Software System Employee 60

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Audiences took full advantage of the wealth of local, national and international theatre and dance.”

Community 40

Community Print Twitter Creativity 40

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Author of 27 Blogging from Paradise books. They all share freely and all see the benefit. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81