Burrelles Fresh Ideas

OCTOBER 24, 2023

The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible. Burrelles comprehensive monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social.

Strategy 96

Strategy Ethics Social Media Data 96

Cision

JANUARY 4, 2016

While “effectiveness” depends upon what is being measured , it is undeniable that the number of digitally-distributed press releases has increased at a rapid rate. He is a history buff and read in The Wall Street Journal about a book of letters written by a German soldier during WWII. Reconsider your target. Conclusion.

Resources 120

Resources Journalism Print Pitching 120

Beyond PR

MARCH 22, 2018

Just measure it in inches.” You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. “Don’t pay any attention to what they write about you. ” — Andy Warhol.

Media 75

Media Radio Newspapers Print 75

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Burrelles monitoring allows you to track mentions (and sentiment) in real-time from all media — print, online, broadcast, and social — along with the ability to integrate Google Analytics for comprehensive reporting and evaluation. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Community 91

Community How To Marketing Data 91

OnePitch

MAY 12, 2022

What are the benefits of a broadcast placement rather than a digital/print one? Should PRos only be pitching individual journalists? I would only pitch individual journalists. You need an actual human being to care about your pitch and want to run with that story. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. In the book Killing Marketing , which I am currently reviewing, Robert Rose makes the case that an overreliance on metrics like these can cause marketing to underperform.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success? Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

JUNE 8, 2016

Regularly assess whether they and the publication are still covering the topics you’re pitching them on. While you shouldn’t pitch them right now, keep them on your reading list and periodically circle back to see if their coverage area has expanded. Research, measurement, optimization and patience are key to success.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Then you'll create content that isn't all about pitching or landing the sale.”. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. This is no small challenge.

Marketing 87

Marketing Resources Technology Internal 87

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional.

Media Relations 52

Media Relations Media Pitching Writing 52

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

PR Conversations

JULY 20, 2015

A volunteer pitch that persuaded. Several groups presented over the morning, but it was The Toronto Fringe’s volunteer coordinator, Natasha Boomer , who provided the most-compelling pitch. Plus many Fringe play print programs had a volunteer-specific thank you in the show notes. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Notified adds coverage books. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Could you see this content in a printed magazine, encyclopedia, or book? Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. This is the great debate in PR: how do we measure what we do and prove its value? My favorite book is…. What are the main components of a successful PR strategy? How do analytics drive PR strategy? We’re 15 minutes from the beach.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. Terms are not disclosed.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

MAY 22, 2018

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. This is an important point, because you want to be able to measure and compare results over time. Truescope product overview.

Tools 158

Tools Media Software Analysis 158

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. The metrics associated with awareness tend to be easy to measure as you build up momentum. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

Case Study 101

Case Study Marketing Study Content Marketing 101

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.

Strategy 40

Strategy Media Radio How To 40

Waxing UnLyrical

NOVEMBER 30, 2010

In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. How you effectively research, plan, pitch and implement a university blog is more information than I will ever be able to fit in a single blog post. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Blogging 60

Blogging How To Social Media Community 60

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Bad Pitch Blog

MAY 31, 2011

Like it or not, summer is the official season for book reading. And even though I’ve reviewed a couple of books recently , I always have a pile to get through. Geoff was kind enough to get me a review copy as I reviewed his last book, “Now is Gone.” And this book has helped me with this focus. Print or Digital?

Media Relations 75

Media Relations Print Pitching Consumer 75

Stephen Waddington

SEPTEMBER 29, 2021

The New York Times printed the article in full. Practice includes research, planning, content, and measurement, in addition to media channels. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media.

Industry 153

Industry Publicity Agency Community 153

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Ideation just means pitching or brainstorming. ” Functionally, it’s fluff.

Content Marketing 85

Content Marketing Marketing Media SEO 85