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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Why do so many small business owners pay for expensive advice, agree to take action. that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” It’s a compelling, and timely, conversation for businesses of all sizes.

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What to Pitch in October

PR for Anyone

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. National Women’s Small Business Month. National Apple Month.

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What Can You Do to Land a TV Pitch?

PR for Anyone

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. Maybe it’s a book. Here’s my book.” PR FOR ANYONE.

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How to Get in Magazines

PR for Anyone

Gift guides of most national magazines are fully booked by July 1st. If you are the author of a business book and you see that in September, Forbes. Magazine will be featuring business books, you should be sending a copy of your book to the business editor in April. Transcript.

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Virtual Background

PR for Anyone

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. And, I’ve never seen him on the news again. Transcript.

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. When a client’s customer doesn’t pay, Potter provides assistance in small claims court. Its clients include bookkeepers, accountants and small-business owners. Betty, the book-keeper.

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The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.